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STEPS.CRM vs HubSpot
Last updated November 2026
Looking for a European alternative to HubSpot? Here's how STEPS.CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: STEPS.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
German CRM for sales pipelines, contracts and recurring billing
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customersGermany
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
estos ProCall, Outlook, eBay, Powergap, Zalando +4
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
STEPS.CRM
Strengths
- +Handles complex, industry-specific workflows like variable IT-service contracts and billing cycles
- +Centralizes work and data in one shared system for consistency
- +Offers flexibility to adapt standard functions to individual processes
- +Provides reliable day-to-day support for employees
- +Reduces tool sprawl with an all-in-one platform
Limitations
- −External integrations, especially with calendars, could be easier
- −Usability could be improved
- −Onboarding, reporting, and analysis speed need simplification
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
STEPS.CRM
HubSpot
EU data residency
Yes, for all customersGermany
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
STEPS.CRM
No published pricing we could verify.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
STEPS.CRM
- Contacts and relationship management
- Multi Relation Management (MRM) for flexible data linking, Retains person data when changing employers, Data-quality assistants, Duplicate checking and merging
- Sales and marketing
- Sales pipeline management, Opportunity tracking, Campaign management, Offer creation and monitoring
- Customization and usability
- Process customization via Application Designer, Configurable one-click interfaces, Mobile-optimized access
- Mobile access and data availability
- Mobile device usability, Rapid data availability, mySTEPS for mobile business information access
- Integration capabilities
- Compatibility with all ERP systems, CTI integration with estos ProCall, Outlook add-in (tested in customer reference)
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms