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vsHubSpot

terna CRM vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how terna CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: terna CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

terna CRM
HubSpot
What it is
Industry-specific CRM for sales, marketing and field service on Microsoft tech
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇦🇹 AT
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
Microsoft 365, LinkedIn Sales Navigator, Maplytics, ERP systems, Billing systems
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

terna CRM

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

terna CRM
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

terna CRM

No published pricing we could verify.

Pricing for BE-terna CRM Start is a transparent monthly price with annual commitment, but the exact amount is not published.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

terna CRM

Sales and pipeline
Manage leads, opportunities, accounts, and contacts, Visual sales pipeline with drag-and-drop, Real-time sales dashboards and analytics
Customer data and collaboration
Unified customer view across interactions, Work with CRM data in Outlook, Teams, and Excel, Document management via SharePoint and OneDrive
Marketing and engagement
Multi-channel marketing coordination, Event planning and management, AI Copilot for content generation, summaries, and buying signals
Customer service and contact center
Omnichannel communication (voice, chat, email, SMS, social media), Integration with CRM and ERP systems, Contact center workflows
Field service
Resource Scheduling Optimisation for people, groups, and equipment, Dynamic schedule adjustments to reduce travel time, Mobile solution for technicians

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See terna CRM →More HubSpot alternatives