Axelor CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Axelor CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Axelor CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Open-source CRM with sales, marketing and pipeline tools
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001:2022
ISO 27001, SOC 2 Type II
Price from
€10/user/yr
$20/mo
Free plan
Yes
Yes
Open Source
Yes
No
Integrations
Gmail, Google Workspace, Outlook, Mailchimp, Brevo
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Axelor CRM
Strengths
- +Highly flexible with low-code tools and BPM engine for workflow customization
- +Integrated suite linking CRM with sales, invoicing, inventory, projects and accounting
- +Intuitive interface enabling quick adoption for users with varied technical skills
- +Responsive support and technical teams for functional assistance
- +Adaptable to industry-specific needs, reducing training and support costs
Limitations
- −Documentation is often insufficient for module configuration
- −Small community limits peer-based support
- −Updates and maintenance require significant time investment
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Axelor CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO/IEC 27001:2022
ISO 27001, SOC 2 Type II
Pricing
Axelor CRM
- Community Free Open-source, AGPL licenseFreely downloadable
- Pro €35 per user / month, starts at 10 usersFull platform access · Includes CRM module
- Enterprise On request starts at 20 usersCustomizable · Full platform access
- Light User €10 with annual billing, €12 without commitment per user / monthAdd-on for Pro or Enterprise · Limited access
Prices are for the full Axelor Open Suite platform, not CRM-only. Enterprise pricing requires contact.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Axelor CRM
- Lead and prospect management
- Track leads from first contact to sale, View lead scores and contact details, Filter records assigned to a user
- Customer data and compliance
- Centralize customer and prospect details, roles, and documents, View interaction history, GDPR-oriented rights management and data encryption
- Sales pipeline and quotes
- Track opportunity progress in real time, Identify promising opportunities, Convert opportunities into quotes and generate PDFs from templates, Continue sales cycle through orders and invoicing
- Activities and events
- Schedule calls, appointments, tasks, and events, Synchronize events with external calendars
- Marketing and mobile access
- Target prospects and customers by criteria, Manage email campaigns, Responsive interface and iOS/Android apps with offline access, View customer catalogs and PDFs on mobile
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms