European CRM Software compared
CRM software helps sales, marketing and service teams track leads, manage customer relationships and close deals faster. It is bought by SMEs that need structure for their pipeline, agencies that want to tie projects to revenue and growing companies that outgrow spreadsheets and email threads.
What separates the options are scope and focus. Some tools are pure sales CRMs with lean pipelines and automation, others bundle invoicing, project management or marketing into the same system. Deployment also varies: cloud-only, self-hosted, on-premise or hybrid. Integration depth with accounting, email, e-commerce or telephony platforms is another key axis.
In short
- CentralStationCRM suits small teams that need a flat-rate, easy-to-use system with fast support and minimal setup.
- Twenty CRM is for developer-led teams wanting open-source flexibility, full data control and AI tool integrations.
- Sellsy combines CRM with invoicing and e-invoicing, making it a practical choice for French businesses managing sales and finance in one place.
- The market splits between all-in-one suites like Sellsy and TeamLeader, and focused tools like Salesflare or noCRM.io that automate data capture or lead management with little overhead.
Providers
All providers at a glance
| Provider | HQ | From | Rating | Free plan | EU hosting | Open source |
|---|---|---|---|---|---|---|
| Raynet CRM | 🇨🇿 CZ | €16/user/mo | 4.6 / 5 · 103 reviews | |||
| Manago AI (formerly SALESmanago) | 🇵🇱 PL | On request | 4.4 / 5 · 823 reviews | |||
| Pipedrive | 🇪🇪 EE | €14/user/mo | 4.4 / 5 · 12859 reviews | |||
| CAS genesisWorld | 🇩🇪 DE | €17.90/mo | 4.5 / 5 · 43 reviews | |||
| YetiForce | 🇵🇱 PL | €80/user/mo | 4.5 / 5 · 109 reviews | |||
| noCRM.io | 🇫🇷 FR | $25/user/mo | 4.6 / 5 · 6058 reviews | |||
| Upsales | 🇸🇪 SE | On request | 4.4 / 5 · 198 reviews | |||
| Eudonet | 🇫🇷 FR | €40/user/mo | 4.0 / 5 · 796 reviews | |||
| Livespace | 🇵🇱 PL | €17/user/mo | 4.6 / 5 · 49 reviews | |||
| Attio | 🇬🇧 GB | €39.31/user/mo | 4.4 / 5 · 354 reviews | |||
| Odoo CRM | 🇧🇪 BE | €19.90/user/mo | 3.8 / 5 · 2453 reviews | |||
| Twenty CRM | 🇫🇷 FR | $9/user/mo | – | |||
| Lime CRM | 🇸🇪 SE | €55/user/mo | 4.5 / 5 · 602 reviews | |||
| SuperOffice | 🇳🇴 NO | €45/user/mo | 4.3 / 5 · 2150 reviews | |||
| Efficy | 🇧🇪 BE | 69 €/user/mo | 4.3 / 5 · 608 reviews | |||
| CentralStationCRM | 🇩🇪 DE | €24/mo | 4.3 / 5 · 1279 reviews | |||
| Sellsy | 🇫🇷 FR | €47/user/mo | 4.2 / 5 · 2489 reviews | |||
| Capsule CRM | 🇬🇧 GB | €15/user/mo | 4.5 / 5 · 3534 reviews | |||
| onOffice | 🇩🇪 DE | On request | 3.9 / 5 · 80000 reviews | |||
| GRC Contact CRM | 🇫🇷 FR | On request | – | |||
| combit CRM | 🇩🇪 DE | On request | 4.6 / 5 · 49 reviews | |||
| Folk | 🇫🇷 FR | $30/user/mo | 4.5 / 5 · 298 reviews | |||
| Salesflare | 🇧🇪 BE | $39/user/mo | 4.8 / 5 · 723 reviews | |||
| Workbooks CRM | 🇬🇧 GB | £32/user/mo | 2.7 / 5 · 612 reviews | |||
| ADvendio | 🇩🇪 DE | On request | 3.0 / 5 · 3 reviews | |||
| TeamLeader | 🇧🇪 BE | €37.50/mo | 0.5 / 5 · 3353 reviews | |||
| GDI Business-Line CRM | 🇩🇪 DE | On request | – |
What users care about in crm software
Recurring themes across the user reviews we collected for the tools on this page.
Ease of use and onboarding
Users consistently praise CRMs that require little to no training, with intuitive interfaces and quick setup. Criticism arises when platforms demand steep learning curves or lack clear guidance, as seen with CAS genesisWorld or YetiForce.
Praised for this:CentralStationCRMFolkPipedriveLivespaceCapsule CRM
Customer support quality
Responsive, knowledgeable support is a recurring highlight, especially for CentralStationCRM, Raynet CRM and SALESmanago. Users criticise slow or inconsistent responses, as reported for Odoo CRM and Livespace.
Praised for this:CentralStationCRMRaynet CRMManago AI (formerly SALESmanago)
Integration depth
Users value CRMs with broad or native integrations, such as Pipedrive or SALESmanago. Limited ecosystems, like those of CentralStationCRM or noCRM.io, draw criticism for restricting workflows.
Praised for this:PipedriveManago AI (formerly SALESmanago)
Automation and reporting
Advanced automation and custom reporting are key for growing teams, praised in tools like SALESmanago. Basic or missing features, as in CentralStationCRM or noCRM.io, frustrate users needing deeper analytics.
Praised for this:Manago AI (formerly SALESmanago)
Mobile functionality
Mobile access is critical for field teams, with Pipedrive and TeamLeader praised for their apps. Missing or limited mobile support, as with Twenty CRM or Folk, is a frequent pain point.
Praised for this:PipedriveTeamLeader
Pricing transparency
Clear, predictable pricing is valued, as with CentralStationCRM or Capsule CRM. Hidden costs or opaque models, like those of Odoo CRM or SuperOffice, lead to user dissatisfaction.
Praised for this:CentralStationCRMCapsule CRM
What to look for
Pipeline and automation depth
Evaluate how well the tool models your sales process. Look for customizable stages, automated follow-ups and AI-assisted lead scoring to reduce manual work.
Integration with existing tools
Check native connectors for accounting, email, e-commerce or telephony. The best fit minimizes manual data entry and keeps workflows connected.
Deployment and hosting options
Decide between cloud-only, self-hosted or on-premise based on control needs and IT resources. EU hosting is standard for most European vendors.
Industry and team fit
Match the tool to your workflow. Sales-focused teams need lean pipelines, while agencies or SMEs may require invoicing, project tracking or marketing modules.
Frequently asked questions
What does CRM software actually do?
CRM software centralizes customer and prospect data, tracks interactions and automates follow-ups. It helps teams manage pipelines, forecast revenue and maintain relationships without relying on spreadsheets or email threads. Tools like Pipedrive focus on sales, while TeamLeader adds project and invoicing features for SMEs.
Which European CRM tools have a free plan?
CentralStationCRM, Odoo CRM, Attio, Capsule CRM and YetiForce offer free plans. Odoo CRM and YetiForce are open-source, while CentralStationCRM and Attio provide flat-rate or scalable free tiers for small teams.
How does Pipedrive compare to Salesforce?
Pipedrive is simpler and more visual, built for SMEs that need a lean sales pipeline. Salesforce is enterprise-grade with extensive customization and third-party apps. Pipedrive hosts data in the EU by default and integrates with tools like Zapier, Slack and QuickBooks, while Salesforce requires more setup and often needs consultants.
Can I self-host a European CRM?
Yes. Efficy offers on-premise options, Twenty CRM is open-source and self-hostable, and YetiForce provides both self-hosted and EU-managed deployments. These are ideal for organizations needing full data control.
Which CRM is best for agencies that also need invoicing?
TeamLeader combines CRM with project management and invoicing in one tool, tailored for agencies and SMEs. Sellsy also integrates CRM with built-in e-invoicing for French businesses. Both host data in the EU.
Do European CRMs integrate with accounting software?
Yes. TeamLeader integrates with Exact Online, Xero and QuickBooks. Efficy connects with Microsoft 365 and Google Workspace, while Sellsy supports Shopify and French accounting tools. CentralStationCRM offers Lexware integration for German users.
Which European CRM has the best LinkedIn integration?
Folk offers deep LinkedIn integration, including contact enrichment and activity sync. Salesflare also automates data capture from LinkedIn and other sources. Both are designed for B2B sales teams.
Is EU hosting guaranteed with European CRM vendors?
Most European CRM vendors host data in the EU by default, but check the specifics. Pipedrive, TeamLeader, CentralStationCRM and Sellsy all store data in EU data centers. Some, like Efficy, also offer on-premise options for full control.
What is the easiest European CRM to get started with?
CentralStationCRM and Capsule CRM are known for their simplicity and quick setup. Both offer free plans and focus on core CRM functions without overwhelming new users. Pipedrive is also user-friendly but targets sales teams with more advanced pipeline needs.
Can I migrate from HubSpot to a European CRM?
Yes. Tools like SuperOffice and Efficy offer migration support and comparable features for mid-market teams. SuperOffice includes built-in GDPR tools and ISO 27001 certification, while Efficy provides deep customization and on-premise options for data control.