European Email Marketing Software compared
Email marketing software automates the creation, sending and tracking of newsletters, promotional campaigns and transactional emails for businesses that need to reach customers at scale. The tools differ in how they handle segmentation, personalisation depth, ecommerce integrations and analytics, as well as whether they focus on marketing only or combine it with CRM, SMS or webinars under one roof. European vendors in this space are often smaller, niche-focused platforms that outperform the well-known US defaults on deliverability, local support and transparency, with several offering EU-only hosting and ISO 27001 certification as standard.
In short
- GetResponse suits teams that need an all-in-one platform with built-in webinars and AI website building, beyond just email campaigns.
- Inxmail fits large-scale senders prioritising reliability and deep CRM integrations like Salesforce or SAP.
- Mailcoach is for developers or technically minded marketers who want open-source flexibility and pay-per-email pricing.
- Moosend and Omnisend focus on ecommerce, with strong automation for cart abandonment and Shopify-native workflows.
Providers· 1–10 of 14
All 14 providers at a glance
In the same order as the list above. Filter to narrow it down.
| # | Provider | HQ | From | Rating | Free plan | EU hosting | Open source | |
|---|---|---|---|---|---|---|---|---|
| 1 | Brevo🇫🇷 FR | 🇫🇷 FR | From $10.80/mo | · 4.4 / 5 · 13086 reviews | Free planEU hosting | |||
| 2 | MailerLite🇱🇹 LT | 🇱🇹 LT | From $12/mo | · 4.5 / 5 · 6365 reviews | Free planEU hosting | |||
| 3 | Moosend🇬🇧 GB | 🇬🇧 GB | From $9/mo | · 4.5 / 5 · 1871 reviews | EU hosting | |||
| 4 | Omnisend🇬🇧 GB | 🇬🇧 GB | From $11.20/mo | · 4.6 / 5 · 3745 reviews | Free planEU hosting | |||
| 5 | GetResponse🇵🇱 PL | 🇵🇱 PL | From $19/mo | · 4.3 / 5 · 2876 reviews | Free planEU hosting | |||
| 6 | Clever Elements🇩🇪 DE | 🇩🇪 DE | From €10 | – | EU hosting | |||
| 7 | Mailcoach🇧🇪 BE | 🇧🇪 BE | From €9.99/mo | · 4.6 / 5 · 1292 reviews | EU hostingOpen source | |||
| 8 | rapidmail🇩🇪 DE | 🇩🇪 DE | From €59/mo | · 4.2 / 5 · 5769 reviews | Free planEU hosting | |||
| 9 | CleverReach🇩🇪 DE | 🇩🇪 DE | From €15/mo | · 4.0 / 5 · 345 reviews | Free planEU hosting | |||
| 10 | Mailjet🇫🇷 FR | 🇫🇷 FR | From $9/mo | · 4.1 / 5 · 4466 reviews | Free planEU hosting | |||
| 11 | Friendly Automate🇨🇭 CH | 🇨🇭 CH | From 5 CHF/mo | – | EU hostingOpen source | |||
| 12 | Inxmail🇩🇪 DE | 🇩🇪 DE | From €70/mo | · 4.1 / 5 · 131 reviews | EU hosting | |||
| 13 | Mailpro🇨🇭 CH | 🇨🇭 CH | From 464.32 TRY | · 3.0 / 5 · 12 reviews | Switzerland | Free planSwiss hosted | ||
| 14 | MailUp🇮🇹 IT | 🇮🇹 IT | From 48 €/mo | · 1.2 / 5 · 718 reviews | EU hosting |
What users care about in email marketing software
Recurring themes across the user reviews we collected for the tools on this page.
Ease of campaign creation
Users consistently praise drag-and-drop editors and ready-made templates for speed, but some platforms still force workarounds for responsive mobile designs or lack template variety. Rapidmail and MailerLite are often singled out for simplicity.
Praised for this:GetResponserapidmailCleverReachMailproMailjet
Customer support responsiveness
Fast, knowledgeable support is a recurring highlight, especially for GetResponse, Inxmail, and MailerLite, but Mailpro and Mailjet users report inconsistent or slow responses that disrupt workflows.
Praised for this:GetResponseInxmailrapidmailCleverReachMailpro
Automation depth and usability
Users value pre-built workflows and visual builders, as in Moosend or Mailcoach, but CleverReach and Omnisend are criticised for limited depth or rigid templates that restrict complex use cases.
Praised for this:MailUpMoosendOmnisendMailcoachFriendly Automate
Deliverability and reliability
High inbox placement is a core expectation, and Inxmail, Mailpro, and MailerLite are frequently praised for it, but Mailjet users report aggressive spam filtering that blocks legitimate campaigns.
Praised for this:GetResponseInxmailCleverReachMailproMailjet
Pricing transparency and flexibility
Pay-per-email or volume-based models from Mailcoach, Mailjet, and Brevo are appreciated for predictability, but CleverReach and Rapidmail are criticised for costs that scale poorly with list size or feature needs.
Praised for this:MailjetMoosendMailcoachBrevoCleverReach
Integration breadth
Inxmail and Mailpro stand out for native connections to major CRMs and CMS platforms, while GetResponse and MailerLite are criticised for limited or workaround-heavy integrations.
Praised for this:InxmailCleverReachMailproMailUpFriendly Automate
What to look for
Ecommerce integrations
Check which shopping carts and marketplaces the tool connects to natively. Some focus on Shopify and WooCommerce, others on Magento or PrestaShop.
Deliverability and reputation
Look for providers with a track record of high inbox placement and strong sender reputation, especially in European ISPs.
Automation depth
Assess whether the tool supports complex workflows like abandoned cart sequences, post-purchase upsells or multi-step nurturing campaigns.
Pricing model
Compare whether the tool charges per contact, per email sent or per user, and how it handles overages or inactive subscribers.
Frequently asked questions
Which European email marketing tools have a free plan?
Brevo, MailerLite, Mailjet, CleverReach, Omnisend, rapidmail and GetResponse all offer a free tier. Moosend, Mailcoach, Friendly Automate, Clever Elements, MailUp and Inxmail do not.
Which tools let me pay only for emails sent, not contacts stored?
Mailcoach is the only listed tool that charges per email sent rather than per contact. All others base pricing on contact count or user seats.
Which European tools integrate with Shopify?
Brevo, MailerLite, Mailjet, CleverReach, Omnisend, rapidmail and GetResponse all connect to Shopify natively. Moosend, Mailcoach and Friendly Automate do not list Shopify among their integrations.
Which tools offer self-hosted or on-premise deployment?
Mailcoach and Friendly Automate both provide self-hosted or on-premise options. The rest of the listed tools are cloud-only.
Which tools are open source?
Mailcoach and Friendly Automate are open-source tools. None of the other listed European email marketing platforms are.
How does Brevo compare to Mailchimp for European users?
Brevo offers EU-only hosting, ISO 27001 certification and native integrations with European ecommerce platforms like PrestaShop and Shopware. Mailchimp is US-based and does not guarantee EU data residency by default.
Which tools support SMS marketing alongside email?
Omnisend, MailUp and GetResponse combine email and SMS marketing in one platform. Mailjet also supports transactional SMS alongside its email service.
Which tools are best for ecommerce businesses?
Omnisend specialises in ecommerce with deep Shopify, WooCommerce and BigCommerce integrations. Brevo, MailerLite and CleverReach also offer strong ecommerce features and native connections to major platforms.
Which tools offer enterprise-grade features like SSO or dedicated account managers?
Brevo, Moosend and Friendly Automate provide SSO. Brevo, MailerLite, Mailjet, Moosend and Friendly Automate offer dedicated account managers. CleverReach and Inxmail include SLAs in their enterprise plans.
Which tools are ISO 27001 certified?
Brevo, MailerLite, Mailjet, CleverReach, Moosend, rapidmail, Inxmail, GetResponse and Friendly Automate all hold ISO 27001 certification.