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vsMicrosoft Dynamics 365

Workbooks CRM vs Microsoft Dynamics 365

Last updated October 2026

Looking for a European alternative to Microsoft Dynamics 365? Here's how Workbooks CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Workbooks CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
UK CRM with sales, marketing, support and order processing in one platform
Cloud-based CRM and ERP suite for sales, service, finance, and operations.
Headquarters
🇬🇧 GB
🇺🇸 US · 1975
EU data residency
Not offeredCustomer production data is hosted in UK-based data centres only.
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001
ISO 27001
Price from
£32/user/mo
$50/user/mo
Free plan
No
No
Open Source
No
No
Integrations
Microsoft 365, Microsoft Exchange / Outlook, Google Workspace / Gmail, Box, Mailchimp +14
Microsoft 365, Power BI, Azure, LinkedIn Sales Navigator, Outlook +4

Where each one wins

Workbooks CRM

Strengths

  • +Comprehensive feature set covering CRM, quotes, sales orders, supplier management and invoicing
  • +Enterprise-grade capabilities at a lower total cost of ownership than Salesforce or Microsoft Dynamics
  • +Responsive and knowledgeable customer support with fast turnaround times
  • +Highly customizable with tailored fields, record types and workflow automation
  • +Granular reporting and dashboarding for marketing-to-sales pipelines and operational KPIs

Limitations

  • −Steep learning curve for advanced configuration and administration
  • −Cluttered, multi-window interface that feels dated and cumbersome
  • −Performance slowdowns with large datasets or heavy pipelines

Microsoft Dynamics 365

Strengths

  • +Seamless integration with Microsoft ecosystem
  • +Strong AI and analytics capabilities
  • +Highly customizable with low-code tools
  • +Scalable for large enterprises

Limitations

  • −High cost for full suite deployment
  • −Complex setup and configuration
  • −Steep learning curve for admins
  • −Limited flexibility for non-Microsoft integrations

Data residency & compliance

Workbooks CRM
Microsoft Dynamics 365
EU data residency
Not offeredCustomer production data is hosted in UK-based data centres only.
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
Transfer mechanism
not established
Standard Contractual Clauses
Sub-processors
Certifications
ISO/IEC 27001
ISO 27001

Pricing

Workbooks CRM

  • Free Trial £0 / $0 per user / month (30 days)No credit card required · No download required
  • CRM Standard Edition £32 / $47 per user / month (billed annually)Core contact, sales, marketing, and customer service management
  • CRM Pro Edition £48 / $66 per user / month (billed annually)All CRM Standard features · Bundled core extensions: Audit Trail, Multi-Currency, Advanced Security, Multi-Company, Custom Records
  • Business Standard Edition £67 / $97 per user / month (billed annually)CRM features plus order processing, invoicing, credit notes, and supplier purchase orders
  • Business Pro Edition £82 / $116 per user / month (billed annually)All Business Standard features · Bundled core extensions

Prices are for 1, 2, or 3-year terms. Optional add-ons and modules available at additional cost.

Microsoft Dynamics 365

  • Dynamics 365 Sales Professional $65 per user/monthFull sales force automation · Built-in intelligence · Billed annually
  • Dynamics 365 Customer Service Professional $50 per user/monthOmnichannel customer service · Self-service portals · Billed annually
  • Dynamics 365 Finance $180 per user/monthFinancial management · Global compliance · Billed annually
  • Dynamics 365 Supply Chain Management $200 per user/monthEnd-to-end supply chain visibility · AI-driven demand forecasting · Billed annually

Pricing varies by module and region; enterprise plans may require custom quotes.

Features

Workbooks CRM

Sales Management & Automation
Pipeline management, Lead matching and allocation rules, Opportunity tracking, Sales forecasting
Marketing Management & Automation
Campaign management, Audience segmentation and mailing lists, Mailshots, Web Insights visitor tracking
Customer Service & Support
Case management and ticketing, Customer service portal, Email-to-Case via IMAP, Task tracking
Commercial Operations & Finance
Sales order processing, Sales contract management, Customer invoicing and credit notes, Supplier purchase orders
Project & Event Management
Resource planning, Project budget and revenue tracking, Time management, Event planning and attendee tracking

Microsoft Dynamics 365

Customer Engagement
Omnichannel customer service, AI-driven sales insights, Marketing automation, Case and knowledge management
Finance and Operations
Financial management and accounting, Supply chain management, Project management, Inventory and warehouse management
Business Intelligence
Power BI integration, Custom dashboards and reports, Predictive analytics, Real-time data visualization
Integration and Extensibility
Pre-built connectors for Microsoft 365, RESTful APIs for custom integrations, Azure Logic Apps support, Low-code/no-code customization