tech from europe
vsMicrosoft Dynamics 365

STEPS.CRM vs Microsoft Dynamics 365

Last updated November 2026

Looking for a European alternative to Microsoft Dynamics 365? Here's how STEPS.CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: STEPS.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
German CRM for sales pipelines, contracts and recurring billing
Cloud-based CRM and ERP suite for sales, service, finance, and operations.
Headquarters
🇩🇪 DE
🇺🇸 US · 1975
EU data residency
Yes, for all customersGermany
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001
Price from
No
$50/user/mo
Free plan
No
No
Open Source
No
No
Integrations
estos ProCall, Outlook, eBay, Powergap, Zalando +4
Microsoft 365, Power BI, Azure, LinkedIn Sales Navigator, Outlook +4

Where each one wins

STEPS.CRM

Strengths

  • +Handles complex, industry-specific workflows like variable IT-service contracts and billing cycles
  • +Centralizes work and data in one shared system for consistency
  • +Offers flexibility to adapt standard functions to individual processes
  • +Provides reliable day-to-day support for employees
  • +Reduces tool sprawl with an all-in-one platform

Limitations

  • −External integrations, especially with calendars, could be easier
  • −Usability could be improved
  • −Onboarding, reporting, and analysis speed need simplification

Microsoft Dynamics 365

Strengths

  • +Seamless integration with Microsoft ecosystem
  • +Strong AI and analytics capabilities
  • +Highly customizable with low-code tools
  • +Scalable for large enterprises

Limitations

  • −High cost for full suite deployment
  • −Complex setup and configuration
  • −Steep learning curve for admins
  • −Limited flexibility for non-Microsoft integrations

Data residency & compliance

STEPS.CRM
Microsoft Dynamics 365
EU data residency
Yes, for all customersGermany
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
Certifications
No
ISO 27001

Pricing

STEPS.CRM

No published pricing we could verify.

Microsoft Dynamics 365

  • Dynamics 365 Sales Professional $65 per user/monthFull sales force automation · Built-in intelligence · Billed annually
  • Dynamics 365 Customer Service Professional $50 per user/monthOmnichannel customer service · Self-service portals · Billed annually
  • Dynamics 365 Finance $180 per user/monthFinancial management · Global compliance · Billed annually
  • Dynamics 365 Supply Chain Management $200 per user/monthEnd-to-end supply chain visibility · AI-driven demand forecasting · Billed annually

Pricing varies by module and region; enterprise plans may require custom quotes.

Features

STEPS.CRM

Contacts and relationship management
Multi Relation Management (MRM) for flexible data linking, Retains person data when changing employers, Data-quality assistants, Duplicate checking and merging
Sales and marketing
Sales pipeline management, Opportunity tracking, Campaign management, Offer creation and monitoring
Customization and usability
Process customization via Application Designer, Configurable one-click interfaces, Mobile-optimized access
Mobile access and data availability
Mobile device usability, Rapid data availability, mySTEPS for mobile business information access
Integration capabilities
Compatibility with all ERP systems, CTI integration with estos ProCall, Outlook add-in (tested in customer reference)

Microsoft Dynamics 365

Customer Engagement
Omnichannel customer service, AI-driven sales insights, Marketing automation, Case and knowledge management
Finance and Operations
Financial management and accounting, Supply chain management, Project management, Inventory and warehouse management
Business Intelligence
Power BI integration, Custom dashboards and reports, Predictive analytics, Real-time data visualization
Integration and Extensibility
Pre-built connectors for Microsoft 365, RESTful APIs for custom integrations, Azure Logic Apps support, Low-code/no-code customization