SmartWe vs Salesforce
Last updated October 2026
Looking for a European alternative to Salesforce? Here's how SmartWe compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: SmartWe. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
German cloud CRM for SMEs with lead management and team collaboration
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇩🇪 DE
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, BSI C5
Price from
€14.90/user/mo
No
Free plan
No
No
Open Source
No
No
Integrations
Microsoft Outlook, Microsoft Teams, Microsoft Word, TAPI (CTI), Unternehmensverzeichnis.org +3
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3
Where each one wins
SmartWe
Strengths
- +Clear interface for quick CRM setup
- +Core CRM features: contacts, leads, tasks, calendar, documents
- +Centralized document storage with search and filters
- +Customer history view for tracking interactions
- +Modular design allows extension with additional apps
- +Custom interface design available in higher tiers
Limitations
- −Setup and learning curve for customization
- −May not suit highly complex workflows or industry-specific data needs
Salesforce
Strengths
- +Highly scalable for enterprises
- +Extensive customization options
- +Strong ecosystem with AppExchange
- +Reliable uptime and performance
Limitations
- −Steep learning curve for new users
- −High cost for small businesses
- −Complex setup and configuration
- −Limited transparency in subprocessors
Data residency & compliance
SmartWe
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Sub-processors
not established
not established
Certifications
ISO 27001
ISO 27001, BSI C5
Pricing
SmartWe
- SmartWe Starter €14.90 per user / month30-day free trial · Monthly cancellation
- SmartWe Team €29.90 per user / month30-day free trial · Monthly cancellation
- SmartWe Premium €39.90 per user / month30-day free trial · Monthly cancellation
Prices exclude VAT; trial ends automatically.
Salesforce
No published pricing we could verify.
Pricing is custom and available on request via the Salesforce website.
Features
SmartWe
- Contact and customer management
- Contact records, Customer dossiers with history, CSV import and Address Wizard, Copy-and-paste address capture
- Lead and sales management
- Opportunity app, Lead management, Integration with sales processes
- Tasks and calendars
- Task and schedule management, Daily, weekly and monthly calendar views, Recurring appointments, Conflict warnings
- Documents and communications
- Central document filing, Personalized mailings and letters, Comments and SmartTags, PDF and Word templates with validity periods
- AI assistance
- Picasso search, Daily overview, AI text generation and summarization, AI categorization
Salesforce
- Core CRM
- Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
- Data & Security
- Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
- Integration & Extensibility
- REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
- Analytics & Reporting
- Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
- Collaboration
- Chatter for team communication, File and document sharing, Mobile access, Team workspaces