tech from europe
vsSalesforce

Simple CRM vs Salesforce

Last updated November 2026

Looking for a European alternative to Salesforce? Here's how Simple CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Simple CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
CRM for sales teams with AI lead discovery
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇧🇪 BE
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 9001
ISO 27001, BSI C5
Price from
€15/user/mo
No
Free plan
No
No
Open Source
No
No
Ratings
No
Integrations
Gmail, Google Calendar, Google Workspace, Google Forms, Google Sheets +34
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

Simple CRM

Strengths

  • +Centralized customer records for tracking interactions
  • +Straightforward day-to-day usability
  • +Customized workflows and customer 360 views
  • +Website chatbots and automation for enquiries
  • +AI assistant (HaPPi) for time-saving tasks
  • +Designed with practical, field-tested workflows
  • +GDPR-compliant by default

Limitations

  • −Complex setup and counterintuitive interface
  • −Inconsistent support quality with pre-recorded replies
  • −Slow loading and blank interaction records

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

Simple CRM
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
not established
Certifications
ISO 27001, ISO 9001
ISO 27001, BSI C5

Pricing

Simple CRM

  • Starter €15 HTVA per user / monthContact and company records · Tasks, calendars and planning · Kanban boards
  • Classic €25 HTVA per user / monthSales pipeline and opportunity management · AI-suggested prospects · Email and marketing automation
  • Enterprise €40 HTVA per user / monthVoice recognition · AI-assisted writing · Ticket and complaint handling via Simple Helpdesk
  • Business+ €65 HTVA per user / monthSimple ERP included · Antivirus protection for documents · Custom reporting and data analysis

Prices exclude VAT. Confirm annual commitment, payment method, and renewal terms with the vendor.

Salesforce

No published pricing we could verify.

Pricing is custom and available on request via the Salesforce website.

Features

Simple CRM

Contacts and sales
Contact and company records, Sales pipeline and opportunity management, Lead detection, Tasks, calendars and planning
AI and automation
AI-suggested prospects and sales insights, Voice recognition, AI-assisted writing, Automated workflows
Marketing and communications
Email and marketing automation, Contact segmentation, Newsletter and SMS options, Telephony connections
Support and collaboration
Ticket and complaint handling via Simple Helpdesk, Web feedback monitoring via Simple Feedback, Project management
Quoting, billing and payments
Simple CPQ quoting logic, Quotes, orders, pro forma invoices, invoices and delivery notes, Payment links and automated reminders, Optional Simple ERP (included in Business+)

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces