Membrain vs Zoho CRM
Last updated October 2026
Looking for a European alternative to Zoho CRM? Here's how Membrain compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Membrain. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Sales effectiveness platform with guided workflows and coaching
Cloud-based customer relationship management software for businesses.
Headquarters
🇸🇪 SE
🇮🇳 IN · 1996
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on request for Zoho CRM.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type 1
ISO 27001, SOC 2 Type II
Price from
No
$14/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Gmail, Office 365, Microsoft Outlook Calendar, Google Calendar, Zoom +20
Zoho Books, Zoho Desk, Zoho Campaigns, Zoho Analytics, Mailchimp +5
Where each one wins
Membrain
Strengths
- +Guided selling with milestone-based sales processes and clear next steps
- +Intuitive interface and dashboards for everyday sales work
- +Strong fit for complex B2B sales with customizable workflows
- +Responsive and attentive customer support
- +Coaching and analytics features for sales performance tracking
- +Pipeline visibility and forecasting tools
- +Centralized access to sales content and customer information
Limitations
- −Setup and customization require time and effort
- −Limited direct integrations, reliance on tools like Zapier for some workflows
- −Mobile app lacks full desktop functionality
Zoho CRM
Strengths
- +Intuitive and user-friendly interface
- +Strong automation capabilities
- +Good value for the price
- +Extensive third-party integrations
Limitations
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
- −Occasional performance lag
- −Customer support can be slow
Data residency & compliance
Membrain
Zoho CRM
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on request for Zoho CRM.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
SOC 2 Type 1
ISO 27001, SOC 2 Type II
Pricing
Membrain
No published pricing we could verify.
Pricing is modular and depends on selected products and user count. Exact figures are not published on the vendor’s site.
Zoho CRM
- Free Free ForeverUp to 3 users · Basic CRM features · Limited storage
- Standard $14 user/monthFull sales automation · Marketing integration · Billed annually
- Professional $23 user/monthAdvanced analytics · Custom dashboards · Billed annually
- Enterprise $40 user/monthAI-powered insights · Multi-user portals · Billed annually
- Ultimate $52 user/monthAdvanced customization · Dedicated support · Billed annually
Pricing is based on annual billing; monthly options may be available at a higher cost.
Features
Membrain
- Prospecting
- Customizable prospecting processes and playbooks, Multiple processes and automations, Visual qualifiers and goal tracking, Reminders and assigned steps
- Active Pipeline
- Guided sales processes, Opportunity management and qualification, Sales-project visibility, Process automations
- Account Growth
- Account planning and growth tracking, Account-level views and timelines
- Elevate
- Sales coaching, Team-performance capabilities
- Tickets
- Shared ticket inbox, Customizable ticket processes, Automatic assignment and escalation, Email templates and snippets
Zoho CRM
- Sales Automation
- Lead and contact management, Pipeline tracking, Sales forecasting, Workflow automation
- Marketing Integration
- Email campaigns, Social media integration, Lead scoring, Web forms
- Customer Support
- Case management, Ticketing system, Knowledge base, Live chat
- Reporting & Analytics
- Custom reports, Real-time analytics, Sales metrics, Performance dashboards
- Collaboration Tools
- Team inbox, Document sharing, Task management, Calendar integration