Lime CRM vs Apollo.io
Last updated October 2026
Looking for a European alternative to Apollo.io? Here's how Lime CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Lime CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇸🇪 SE
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€55/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
Integrations
Fortnox, Visma Nova, Visma Global, Exact Online, Leadinfo +12
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2
Where each one wins
Lime CRM
Strengths
- +Intuitive interface with a low learning curve, designed for small and medium-sized businesses
- +Highly customizable fields, layouts, and workflows without requiring deep technical expertise
- +Centralized platform consolidating customer data, sales processes, and marketing efforts
- +Responsive and efficient customer support, including onboarding assistance
- +Comprehensive documentation that simplifies implementation
- +Scalable for growing businesses and supports multilingual capabilities
- +Logically structured, enabling clear oversight of customer interactions
Limitations
- −Web client has limitations compared to the desktop version, lacking key features
- −Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
- −10,000-row limit for aggregated data sets can be restrictive for some workflows
Apollo.io
Strengths
- +Extensive and accurate B2B contact database
- +Strong automation for outreach sequences
- +Good CRM integrations
- +Useful analytics for campaign performance
Limitations
- −No EU data residency option
- −Credit system can become costly at scale
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
Data residency & compliance
Lime CRM
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Lime CRM
- Sales Start €55 per user / monthBasic sales tools and customer overview · 5 no-code automations · 5 GB data storage
- Sales Business €95 per user / monthAI Agents included · 15 no-code automations · 15 GB data storage
- Sales Enterprise €170 per user / monthCustom AI Agents · 30 no-code automations · 25 GB data storage
- Marketing Start €290 per monthBasic marketing automation · Audience segmentation · Email statistics and web forms
- Marketing Business €500 per monthAdvanced marketing automation · NPS surveys and dashboards · Lead management tools
- Marketing Enterprise €120 per user / monthFull marketing suite · Custom workflows and integrations · Advanced analytics
- Customer Service Start €300 per company / monthMulti-channel ticket management · Basic omnichannel support · Customer self-service portal
- Customer Service Business €300 per company / monthAI-powered live chat · Video calls and screen sharing · Advanced ticket categorisation
- Customer Service Enterprise €300 per company / monthFull omnichannel support (WhatsApp, SMS, etc.) · Custom business logic · Unified inbox for all channels
- AI Chatbot & Knowledge Base From €500 per companyAI-powered chatbot for customer service · Customisable knowledge base · Integration with existing support tools
Pricing varies by module (Sales, Marketing, Customer Service). Industry-specific solutions available on request. All plans billed monthly.
Apollo.io
- Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
- Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
- Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
- Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support
Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.
Features
Lime CRM
- Collaboration & Notifications
- Built-in notifications for team updates, Shared workspace for team alignment, Collaboration tools for joint tasks
- Marketing & Campaigns
- Event campaign and invitation design, Audience segmentation for targeted outreach, Marketing automation and newsletter tools, Web forms and lead management
- Customer Service & Support
- Multi-channel ticket management, Omnichannel support via Message Center, AI-powered live chat and chatbot, Customer self-service portal
- Sales & Deal Management
- Visual customer overview and deal tracking, CPQ (Configure, Price, Quote) functionality, ERP integration for sales processes, eSign for digital contract closure
- Data & Analytics
- Business intelligence questions (3–45 depending on plan), Data storage (5–25 GB depending on plan), No-code automations (5–30 depending on plan), Global search across all data
Apollo.io
- Data & Intelligence
- Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
- Engagement Tools
- Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
- Compliance & Security
- GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
- Integrations
- CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
- Analytics & Reporting
- Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards