Efficy vs Apollo.io
Last updated October 2026
Looking for a European alternative to Apollo.io? Here's how Efficy compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Efficy. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Belgian CRM with deep customization, on-premise options and public-sector compliance modules.
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇧🇪 BE
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 9001, ISO 27001, ISO 27701
ISO 27001, SOC 2 Type II
Price from
69 €/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Google Workspace, Microsoft 365, Microsoft Outlook, Google Calendar, Microsoft Exchange +12
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2
Where each one wins
Efficy
Review sentiment not yet compiled.
Apollo.io
Strengths
- +Extensive and accurate B2B contact database
- +Strong automation for outreach sequences
- +Good CRM integrations
- +Useful analytics for campaign performance
Limitations
- −No EU data residency option
- −Credit system can become costly at scale
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
Data residency & compliance
Efficy
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
Sub-processors
not established
not established
Certifications
ISO 9001, ISO 27001, ISO 27701
ISO 27001, SOC 2 Type II
Pricing
Efficy
- Sales 69 € per user / monthSales automation and pipeline management · Mobile CRM app · Lead auto-qualification
- Customer Service 69 € per user / monthMultichannel ticketing system · Self-service portal · SLA and alert management
- All-in-One 89 € per user / monthCombines sales, service, and marketing features · AI-driven automation · Document and contract management
- Custom & Intelligent 119 € per user / monthFull feature set with sovereign AI · Custom integrations via open APIs · Advanced analytics and reporting
Pricing requires a demo request for personalized estimates based on user count. No free plan or trial available.
Apollo.io
- Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
- Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
- Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
- Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support
Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.
Features
Efficy
- Customer Management
- Contact management with segmentation, Contract and document management, E-signature integration (DocuSign), Self-service portal for customers
- Sales Automation
- Lead auto-qualification and scoring, Opportunity and pipeline management, Mobile CRM app for field sales, Sales activity tracking
- Marketing Automation
- Email and SMS marketing campaigns, Landing page creation, Marketing activity tracking, Segmentation for targeted campaigns
- AI and Data Intelligence
- Agentic AI for CRM automation, AI-driven recommendations and content generation, Sentiment analysis for customer interactions, Data enrichment and quality management
- Support and Operations
- Multichannel ticketing system with SLAs, KPI dashboards for performance tracking, Telephony integration (Link Mobility), Operational marketing tools
Apollo.io
- Data & Intelligence
- Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
- Engagement Tools
- Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
- Compliance & Security
- GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
- Integrations
- CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
- Analytics & Reporting
- Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards