tech from europe
vsApollo.io

Pipedrive vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how Pipedrive compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Pipedrive. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Pipedrive
Apollo.io
What it is
Estonia-founded CRM with visual sales pipeline and AI tools, EU-hosted data by default.
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇪🇪 EE
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 27701
ISO 27001, SOC 2 Type II
Price from
€14/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
G2 4.3/5 (2,700) · CAPTERRA 4.5/5 (3,041) · GETAPP 4.4/5 (3,000) · TRUSTPILOT 4.5/5 (3,280) · TRUSTRADIUS 8.7/10 (650) · OMR 8.6/10 (188)
No
Integrations
Zapier, PandaDoc, Leadfeeder, JustCall, LinkPort +10
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Pipedrive

Strengths

  • +Simple, intuitive interface with quick setup — teams become productive within a day
  • +Visual pipeline management and drag-and-drop deal board for effective deal tracking
  • +Fast onboarding with minimal training required
  • +Mobile app offers robust functionality for sales teams on the go
  • +Responsive customer support and comprehensive documentation
  • +Highly rated for ease of use (8.9/10 on G2, 93% positive on Capterra)

Limitations

  • −Pricing structure leads to unexpected costs — add-ons like LeadBooster and Campaigns are billed per company, not per user
  • −Limited automation and reporting capabilities, especially on lower-tier plans
  • −Platform may become too basic for growing teams, often outgrown within 12–24 months

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Pipedrive
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
Listed →
not established
Certifications
ISO 27001, ISO 27701
ISO 27001, SOC 2 Type II

Pricing

Pipedrive

  • Lite €14 per seat / month (billed annually)Lead, calendar, and pipeline management · AI-powered report creation · Real-time sales feed
  • Growth €39 per seat / month (billed annually)Full email sync with tracking · Automation and nurturing sequences · Subscription and forecast reports
  • Premium €59 per seat / month (billed annually)Lead generation and routing with LeadBooster · Custom scoring and company data enrichment · AI-powered multi-email tools
  • Ultimate €79 per seat / month (billed annually)Fortified account security with alerts · Phone and email data enrichment · Sandbox testing account

All plans require annual billing. Add-ons like LeadBooster, Projects, and Campaigns are available at additional cost.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Pipedrive

Sales & CRM Core
Customizable sales pipelines and business processes, Activity tracking and goal setting for sales teams, Centralized communication and email integration, Lead management, qualification, and prioritization
AI-Powered Tools
AI Sales Assistant for personalized deal recommendations, AI Email Writer and Summarizer for automated email drafting, Instant sales report generation with AI prompts
Email Marketing
Drag-and-drop email template builder, Real-time campaign analytics and reporting, Audience segmentation for targeted campaigns, Automated lead qualification and nurturing sequences
Project Management
Project process automation to streamline workflows, Centralized management of project-related emails
Security & Compliance
Security Center with account monitoring and audit logs, Role-based access control and visibility settings, Separate encrypted databases per company, Single Sign-On (SSO) and two-factor authentication (2FA)

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Pipedrive →More Apollo.io alternatives