tech from europe
vsSalesforce

21.CRM vs Salesforce

Last updated October 2026

Looking for a European alternative to Salesforce? Here's how 21.CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: 21.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

21.CRM
Salesforce
What it is
CRM for SMEs with lead tracking and mobile access
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇨🇭 CH
🇺🇸 US · 1999
EU data residency
Not offeredData is hosted in Germany, but the vendor is a Swiss entity and does not guarantee EU-only residency.
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, BSI C5
Price from
21 CHF/mo
No
Free plan
Yes
No
Open Source
No
No
Ratings
No
No
Integrations
21.AbaNinja, 21.Commerce, 21.Shop, 21.POS
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

21.CRM

Strengths

  • +Free plan available for cost-conscious teams
  • +Good value for money
  • +Intuitive for basic tasks like QR invoice generation
  • +Connected suite reduces manual work across modules
  • +Support described as competent and friendly

Limitations

  • −Unclear onboarding and terminology for new users
  • −Support response times can be slow

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

21.CRM
Salesforce
EU data residency
Not offeredData is hosted in Germany, but the vendor is a Swiss entity and does not guarantee EU-only residency.
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
Published →
Published →
Sub-processors
not established
not established
Certifications
ISO 27001
ISO 27001, BSI C5

Pricing

21.CRM

  • Starter CHF 0 / month per monthFree for unlimited time · Includes CRM
  • Basic CHF 21 / month per monthIncludes CRM as part of Swiss21 · Monthly billing
  • Pro CHF 49 / month per monthIncludes CRM as part of Swiss21 · Monthly billing

Salesforce

No published pricing we could verify.

Pricing is custom and available on request via the Salesforce website.

Features

21.CRM

Customer and contact management
Central storage of customer and contact data, Unified view of all customer interactions
Lead and opportunity management
Track leads from first contact, Visualize sales opportunities and progress, Identify effective sales measures, Pursue after-sales and cross-selling opportunities
Mobile access
Access customer information on smartphones and tablets, Use CRM features while away from the office
Task and appointment management
Central management of tasks, Central management of appointments

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces
See 21.CRM →More Salesforce alternatives