21.CRM vs GoHighLevel
Last updated October 2026
Looking for a European alternative to GoHighLevel? Here's how 21.CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: 21.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
CRM for SMEs with lead tracking and mobile access
All-in-one platform for agencies to manage CRM, marketing, automation, and client operations.
Headquarters
🇨🇭 CH
🇺🇸 US · 2018
EU data residency
Not offeredData is hosted in Germany, but the vendor is a Swiss entity and does not guarantee EU-only residency.
Not offeredServer infrastructure is hosted in the United States.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO/IEC 27001:2022, SOC 2 Type II
Price from
21 CHF/mo
$497/mo
Free plan
Yes
No
Open Source
No
No
Integrations
21.AbaNinja, 21.Commerce, 21.Shop, 21.POS
Zapier, Stripe, Twilio, Mailgun, Google Cloud +5
Where each one wins
21.CRM
Strengths
- +Free plan available for cost-conscious teams
- +Good value for money
- +Intuitive for basic tasks like QR invoice generation
- +Connected suite reduces manual work across modules
- +Support described as competent and friendly
Limitations
- −Unclear onboarding and terminology for new users
- −Support response times can be slow
GoHighLevel
Strengths
- +Comprehensive all-in-one solution for agencies
- +Strong automation and workflow capabilities
- +Extensive integrations via marketplace
- +Active feature development and updates
Limitations
- −Steep learning curve for new users
- −Pricing can be high for small businesses
- −Occasional performance issues reported
- −Limited data residency options outside the US
Data residency & compliance
21.CRM
GoHighLevel
EU data residency
Not offeredData is hosted in Germany, but the vendor is a Swiss entity and does not guarantee EU-only residency.
Not offeredServer infrastructure is hosted in the United States.
Transfer mechanism
not established
EU-US Data Privacy Framework
Certifications
ISO 27001
ISO/IEC 27001:2022, SOC 2 Type II
Pricing
21.CRM
- Starter CHF 0 / month per monthFree for unlimited time · Includes CRM
- Basic CHF 21 / month per monthIncludes CRM as part of Swiss21 · Monthly billing
- Pro CHF 49 / month per monthIncludes CRM as part of Swiss21 · Monthly billing
GoHighLevel
- Starter On request per monthBasic CRM and marketing tools · Limited automation features
- Unlimited On request per monthFull access to CRM, marketing, and automation · Unlimited sub-accounts
- Agency Pro $497 per monthAdvanced agency features · White-label options
- Enterprise Custom pricing per monthCustom solutions for large-scale needs · Dedicated support
14-day free trial available. Add-ons such as AI tools, HIPAA compliance, and white-label mobile apps are billed separately.
Features
21.CRM
- Customer and contact management
- Central storage of customer and contact data, Unified view of all customer interactions
- Lead and opportunity management
- Track leads from first contact, Visualize sales opportunities and progress, Identify effective sales measures, Pursue after-sales and cross-selling opportunities
- Mobile access
- Access customer information on smartphones and tablets, Use CRM features while away from the office
- Task and appointment management
- Central management of tasks, Central management of appointments
GoHighLevel
- CRM and Sales
- Contact and pipeline management, Prospecting tools, Dashboards and reporting
- Marketing
- Email and SMS campaigns, Social media management, Reputation management
- Automation and Workflows
- Workflow automation, Trigger-based actions, Integration with third-party tools
- Web and Lead Capture
- Website and funnel builder, Domain management, Forms, surveys, and quizzes
- Communications
- Unified inbox for conversations, Inbound and outbound calling, Voice AI