Upsales vs Zoho CRM
Last updated October 2026
Looking for a European alternative to Zoho CRM? Here's how Upsales compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Upsales. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Cloud-based customer relationship management software for businesses.
Headquarters
🇸🇪 SE
🇮🇳 IN · 1996
EU data residency
Yes, for all customersSweden
Available on some plansEU data residency is available on request for Zoho CRM.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
No
$14/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Fortnox, Brightcall, Dubb, GetAccept, Goava +15
Zoho Books, Zoho Desk, Zoho Campaigns, Zoho Analytics, Mailchimp +5
Where each one wins
Upsales
Strengths
- +intuitive interface and ease of use
- +clear overview of business activities for sales follow-up and analytics
- +responsive and helpful customer support
- +strong Outlook integration
- +effective marketing tools like automated email campaigns and segmentation
- +smooth onboarding with tutorials, documentation, and team assistance
- +useful lead nurturing capabilities
Limitations
- −steep learning curve for marketing automation features
- −outdated and limited quoting tools
- −mobile app with fewer features and suboptimal performance
Zoho CRM
Strengths
- +Intuitive and user-friendly interface
- +Strong automation capabilities
- +Good value for the price
- +Extensive third-party integrations
Limitations
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
- −Occasional performance lag
- −Customer support can be slow
Data residency & compliance
Upsales
Zoho CRM
EU data residency
Yes, for all customersSweden
Available on some plansEU data residency is available on request for Zoho CRM.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Upsales
No published pricing we could verify.
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
Zoho CRM
- Free Free ForeverUp to 3 users · Basic CRM features · Limited storage
- Standard $14 user/monthFull sales automation · Marketing integration · Billed annually
- Professional $23 user/monthAdvanced analytics · Custom dashboards · Billed annually
- Enterprise $40 user/monthAI-powered insights · Multi-user portals · Billed annually
- Ultimate $52 user/monthAdvanced customization · Dedicated support · Billed annually
Pricing is based on annual billing; monthly options may be available at a higher cost.
Features
Upsales
- CRM & Sales Management
- Centralized contact and company management, Pipeline tracking and deal management, Activity logging, AI-driven deal recommendations
- Marketing Automation
- Targeted campaign creation, Automated responses based on behavior, Lead nurturing and management, Advanced segmentation tools
- Business Intelligence & Analytics
- Sales analytics and forecasting, Reporting and ROI tracking, Performance metrics and visual analytics, Dashboards for pipeline health and activity metrics
- Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar), ERP integration (e.g., Fortnox), API access
Zoho CRM
- Sales Automation
- Lead and contact management, Pipeline tracking, Sales forecasting, Workflow automation
- Marketing Integration
- Email campaigns, Social media integration, Lead scoring, Web forms
- Customer Support
- Case management, Ticketing system, Knowledge base, Live chat
- Reporting & Analytics
- Custom reports, Real-time analytics, Sales metrics, Performance dashboards
- Collaboration Tools
- Team inbox, Document sharing, Task management, Calendar integration