tech from europe
vsSalesforce

Upsales vs Salesforce

Last updated October 2026

Looking for a European alternative to Salesforce? Here's how Upsales compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Upsales. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Upsales
Salesforce
What it is
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇸🇪 SE
🇺🇸 US · 1999
EU data residency
Yes, for all customersSweden
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, BSI C5
Price from
No
No
Free plan
No
No
Open Source
No
No
Ratings
G2 4.5/5 (179) · GETAPP 4.8/5 (8) · TRUSTPILOT 3.1/5 (9)
No
Integrations
Fortnox, Brightcall, Dubb, GetAccept, Goava +15
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

Upsales

Strengths

  • +intuitive interface and ease of use
  • +clear overview of business activities for sales follow-up and analytics
  • +responsive and helpful customer support
  • +strong Outlook integration
  • +effective marketing tools like automated email campaigns and segmentation
  • +smooth onboarding with tutorials, documentation, and team assistance
  • +useful lead nurturing capabilities

Limitations

  • −steep learning curve for marketing automation features
  • −outdated and limited quoting tools
  • −mobile app with fewer features and suboptimal performance

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

Upsales
Salesforce
EU data residency
Yes, for all customersSweden
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
Published →
Published →
Sub-processors
not established
not established
Certifications
ISO 27001
ISO 27001, BSI C5

Features

Upsales

CRM & Sales Management
Centralized contact and company management, Pipeline tracking and deal management, Activity logging, AI-driven deal recommendations
Marketing Automation
Targeted campaign creation, Automated responses based on behavior, Lead nurturing and management, Advanced segmentation tools
Business Intelligence & Analytics
Sales analytics and forecasting, Reporting and ROI tracking, Performance metrics and visual analytics, Dashboards for pipeline health and activity metrics
Integrations & Productivity
Email and calendar integration (Outlook, Google Calendar), ERP integration (e.g., Fortnox), API access

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces
See Upsales →More Salesforce alternatives