tech from europe
vsSalesforce

terna CRM vs Salesforce

Last updated October 2026

Looking for a European alternative to Salesforce? Here's how terna CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: terna CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

terna CRM
Salesforce
What it is
Industry-specific CRM for sales, marketing and field service on Microsoft tech
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇦🇹 AT
🇺🇸 US · 1999
EU data residency
not established
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, BSI C5
Price from
No
No
Free plan
No
No
Open Source
No
No
Ratings
No
No
Integrations
Microsoft 365, LinkedIn Sales Navigator, Maplytics, ERP systems, Billing systems
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

terna CRM

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

terna CRM
Salesforce
EU data residency
not established
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
not established
Certifications
No
ISO 27001, BSI C5

Features

terna CRM

Sales and pipeline
Manage leads, opportunities, accounts, and contacts, Visual sales pipeline with drag-and-drop, Real-time sales dashboards and analytics
Customer data and collaboration
Unified customer view across interactions, Work with CRM data in Outlook, Teams, and Excel, Document management via SharePoint and OneDrive
Marketing and engagement
Multi-channel marketing coordination, Event planning and management, AI Copilot for content generation, summaries, and buying signals
Customer service and contact center
Omnichannel communication (voice, chat, email, SMS, social media), Integration with CRM and ERP systems, Contact center workflows
Field service
Resource Scheduling Optimisation for people, groups, and equipment, Dynamic schedule adjustments to reduce travel time, Mobile solution for technicians

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces
See terna CRM →More Salesforce alternatives