tech from europe
vsApollo.io

SmartWe vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how SmartWe compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: SmartWe. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

SmartWe
Apollo.io
What it is
German cloud CRM for SMEs with lead management and team collaboration
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇩🇪 DE
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€14.90/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
OMR 4.9/5 (15)
No
Integrations
Microsoft Outlook, Microsoft Teams, Microsoft Word, TAPI (CTI), Unternehmensverzeichnis.org +3
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

SmartWe

Strengths

  • +Clear interface for quick CRM setup
  • +Core CRM features: contacts, leads, tasks, calendar, documents
  • +Centralized document storage with search and filters
  • +Customer history view for tracking interactions
  • +Modular design allows extension with additional apps
  • +Custom interface design available in higher tiers

Limitations

  • −Setup and learning curve for customization
  • −May not suit highly complex workflows or industry-specific data needs

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

SmartWe
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
not established
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

SmartWe

  • SmartWe Starter €14.90 per user / month30-day free trial · Monthly cancellation
  • SmartWe Team €29.90 per user / month30-day free trial · Monthly cancellation
  • SmartWe Premium €39.90 per user / month30-day free trial · Monthly cancellation

Prices exclude VAT; trial ends automatically.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

SmartWe

Contact and customer management
Contact records, Customer dossiers with history, CSV import and Address Wizard, Copy-and-paste address capture
Lead and sales management
Opportunity app, Lead management, Integration with sales processes
Tasks and calendars
Task and schedule management, Daily, weekly and monthly calendar views, Recurring appointments, Conflict warnings
Documents and communications
Central document filing, Personalized mailings and letters, Comments and SmartTags, PDF and Word templates with validity periods
AI assistance
Picasso search, Daily overview, AI text generation and summarization, AI categorization

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See SmartWe →More Apollo.io alternatives