tech from europe
vsApollo.io

Simple CRM vs Apollo.io

Last updated November 2026

Looking for a European alternative to Apollo.io? Here's how Simple CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Simple CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Simple CRM
Apollo.io
What it is
CRM for sales teams with AI lead discovery
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇧🇪 BE
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 9001
ISO 27001, SOC 2 Type II
Price from
€15/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
GETAPP 4.83/5 (6)
No
Integrations
Gmail, Google Calendar, Google Workspace, Google Forms, Google Sheets +34
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Simple CRM

Strengths

  • +Centralized customer records for tracking interactions
  • +Straightforward day-to-day usability
  • +Customized workflows and customer 360 views
  • +Website chatbots and automation for enquiries
  • +AI assistant (HaPPi) for time-saving tasks
  • +Designed with practical, field-tested workflows
  • +GDPR-compliant by default

Limitations

  • −Complex setup and counterintuitive interface
  • −Inconsistent support quality with pre-recorded replies
  • −Slow loading and blank interaction records

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Simple CRM
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
not established
Published →
Sub-processors
not established
not established
Certifications
ISO 27001, ISO 9001
ISO 27001, SOC 2 Type II

Pricing

Simple CRM

  • Starter €15 HTVA per user / monthContact and company records · Tasks, calendars and planning · Kanban boards
  • Classic €25 HTVA per user / monthSales pipeline and opportunity management · AI-suggested prospects · Email and marketing automation
  • Enterprise €40 HTVA per user / monthVoice recognition · AI-assisted writing · Ticket and complaint handling via Simple Helpdesk
  • Business+ €65 HTVA per user / monthSimple ERP included · Antivirus protection for documents · Custom reporting and data analysis

Prices exclude VAT. Confirm annual commitment, payment method, and renewal terms with the vendor.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Simple CRM

Contacts and sales
Contact and company records, Sales pipeline and opportunity management, Lead detection, Tasks, calendars and planning
AI and automation
AI-suggested prospects and sales insights, Voice recognition, AI-assisted writing, Automated workflows
Marketing and communications
Email and marketing automation, Contact segmentation, Newsletter and SMS options, Telephony connections
Support and collaboration
Ticket and complaint handling via Simple Helpdesk, Web feedback monitoring via Simple Feedback, Project management
Quoting, billing and payments
Simple CPQ quoting logic, Quotes, orders, pro forma invoices, invoices and delivery notes, Payment links and automated reminders, Optional Simple ERP (included in Business+)

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Simple CRM →More Apollo.io alternatives