Ninox CRM vs HubSpot
Last updated November 2026
Looking for a European alternative to HubSpot? Here's how Ninox CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Ninox CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Low-code CRM with workflow automation for SMEs
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 9001
ISO 27001, SOC 2 Type II
Price from
€11,/mo
$20/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Zapier, Make, n8n, Integrately, Gmail +6
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Ninox CRM
Strengths
- +Highly flexible customization for tables, relationships, forms, views and workflows
- +Visual drag-and-drop builder for easy database and form creation
- +Strong support, webinars, forum and active user community
- +Affordable for small businesses relative to less adaptable alternatives
- +Quick to learn for basic database and CRM setups
- +Scalable for both simple digitization and complex enterprise implementations
- +Useful templates to accelerate setup
Limitations
- −Advanced workflows and automations require learning Ninox’s scripting language
- −Documentation can be scattered, with gaps or assumptions of scripting knowledge
- −Plan limits and extra costs for features like PDF generation, storage above 4 GB, or local backups
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Ninox CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001, ISO 9001
ISO 27001, SOC 2 Type II
Pricing
Ninox CRM
- Free €0 per month, up to 5 usersNo trial expiry · No credit card required · 1,000 API calls per month
- Team €28 per user / month (billed monthly)10% discount on annual billing (€25 per user / month) · 10,000 API calls per user / month · 5,000 linked emails per user
- Business €45 per user / month (billed monthly)10% discount on annual billing · 50,000 API calls per user / month · Unlimited history
- Enterprise On request custom pricingCustom pricing · Dedicated support · Custom VM and location
- AI Credit Packs Small: €11, Medium: €32, Large: €52 valid for 12 monthsSmall: 5,000 credits · Medium: 15,000 credits · Large: 25,000 credits
AI credit packs are optional add-ons. Annual billing offers a 10% discount on Team and Business plans.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Ninox CRM
- Build and customize
- Ninox AI assists in building solutions, Drag-and-drop and low-code tools for customization, Adapt workflows to team needs
- Data and team workflows
- Centralize data, tasks, and communication, Manage customer and other records, Create workflows connecting processes
- Automation and scripting
- Automate repetitive work, Use scripts, buttons, and event-driven automations, Perform calculations, record updates, and external service connections
- Documents and reporting
- Generate and store contracts, invoices, and reports, Create documents from Ninox data
- Views and project tracking
- Kanban, Calendar, and Table views for project work
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms