tech from europe
vsSalesforce

Lime CRM vs Salesforce

Last updated October 2026

Looking for a European alternative to Salesforce? Here's how Lime CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Lime CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇸🇪 SE
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, BSI C5
Price from
€55/user/mo
No
Free plan
No
No
Open Source
No
No
Integrations
Fortnox, Visma Nova, Visma Global, Exact Online, Leadinfo +12
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

Lime CRM

Strengths

  • +Intuitive interface with a low learning curve, designed for small and medium-sized businesses
  • +Highly customizable fields, layouts, and workflows without requiring deep technical expertise
  • +Centralized platform consolidating customer data, sales processes, and marketing efforts
  • +Responsive and efficient customer support, including onboarding assistance
  • +Comprehensive documentation that simplifies implementation
  • +Scalable for growing businesses and supports multilingual capabilities
  • +Logically structured, enabling clear oversight of customer interactions

Limitations

  • −Web client has limitations compared to the desktop version, lacking key features
  • −Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
  • −10,000-row limit for aggregated data sets can be restrictive for some workflows

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

Lime CRM
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Sub-processors
not established
Certifications
ISO 27001
ISO 27001, BSI C5

Pricing

Lime CRM

  • Sales Start €55 per user / monthBasic sales tools and customer overview · 5 no-code automations · 5 GB data storage
  • Sales Business €95 per user / monthAI Agents included · 15 no-code automations · 15 GB data storage
  • Sales Enterprise €170 per user / monthCustom AI Agents · 30 no-code automations · 25 GB data storage
  • Marketing Start €290 per monthBasic marketing automation · Audience segmentation · Email statistics and web forms
  • Marketing Business €500 per monthAdvanced marketing automation · NPS surveys and dashboards · Lead management tools
  • Marketing Enterprise €120 per user / monthFull marketing suite · Custom workflows and integrations · Advanced analytics
  • Customer Service Start €300 per company / monthMulti-channel ticket management · Basic omnichannel support · Customer self-service portal
  • Customer Service Business €300 per company / monthAI-powered live chat · Video calls and screen sharing · Advanced ticket categorisation
  • Customer Service Enterprise €300 per company / monthFull omnichannel support (WhatsApp, SMS, etc.) · Custom business logic · Unified inbox for all channels
  • AI Chatbot & Knowledge Base From €500 per companyAI-powered chatbot for customer service · Customisable knowledge base · Integration with existing support tools

Pricing varies by module (Sales, Marketing, Customer Service). Industry-specific solutions available on request. All plans billed monthly.

Salesforce

No published pricing we could verify.

Pricing is custom and available on request via the Salesforce website.

Features

Lime CRM

Collaboration & Notifications
Built-in notifications for team updates, Shared workspace for team alignment, Collaboration tools for joint tasks
Marketing & Campaigns
Event campaign and invitation design, Audience segmentation for targeted outreach, Marketing automation and newsletter tools, Web forms and lead management
Customer Service & Support
Multi-channel ticket management, Omnichannel support via Message Center, AI-powered live chat and chatbot, Customer self-service portal
Sales & Deal Management
Visual customer overview and deal tracking, CPQ (Configure, Price, Quote) functionality, ERP integration for sales processes, eSign for digital contract closure
Data & Analytics
Business intelligence questions (3–45 depending on plan), Data storage (5–25 GB depending on plan), No-code automations (5–30 depending on plan), Global search across all data

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces