Folk vs Salesforce
Last updated October 2026
Looking for a European alternative to Salesforce? Here's how Folk compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Folk. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
AI-powered CRM with spreadsheet-style contact management and LinkedIn integration
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇫🇷 FR
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, BSI C5
Price from
$30/user/mo
No
Free plan
No
No
Open Source
No
No
Integrations
Gmail, Outlook, Google Calendar, LinkedIn, WhatsApp +5
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3
Where each one wins
Folk
Strengths
- +Fast onboarding with teams operational in under 20 minutes
- +Intuitive, clean interface requiring minimal training
- +Notion-style spreadsheet experience combined with pipeline management
- +AI-assisted features like Magic Fields and follow-up suggestions
- +Seamless LinkedIn integration via folkX Chrome extension for contact management
- +Personalized and responsive customer support open to user feedback
- +Lightweight CRM ideal for replacing spreadsheets and legacy systems
- +Strong fit for small teams, freelancers and early-stage startups
Limitations
- −No dedicated mobile app, relying on mobile browsers only
- −Lack of workflow automation and advanced reporting
- −Pricing escalates quickly with tier upgrades or added features
Salesforce
Strengths
- +Highly scalable for enterprises
- +Extensive customization options
- +Strong ecosystem with AppExchange
- +Reliable uptime and performance
Limitations
- −Steep learning curve for new users
- −High cost for small businesses
- −Complex setup and configuration
- −Limited transparency in subprocessors
Data residency & compliance
Folk
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, BSI C5
Pricing
Folk
- Free Trial Free 14 days, no credit card requiredAll premium features enabled · Data retained if not upgraded
- Standard $30 per member / month (billed monthly) or $24 per member / month (billed yearly, $288/year) per member / monthPipeline management · Email campaigns · Contact enrichment
- Premium $60 per member / month (billed monthly) or $48 per member / month (billed yearly, $576/year) per member / monthAll Standard features · Custom objects & deals · Email sequences
- Enterprise From $100 per member / month (billed monthly) or from $80 per member / month (billed yearly, $960/year) per member / monthAll Premium features · Custom limits for enrichments/messages/account sync/AI fields · Security controls (internal and sensitive interactions)
Prices are per member and vary based on billing cycle (monthly or yearly).
Salesforce
No published pricing we could verify.
Pricing is custom and available on request via the Salesforce website.
Features
Folk
- Contact Capture and Enrichment
- folkX Chrome extension for importing leads from LinkedIn and 7+ platforms, 1-click enrichment to find missing contact details, Waterfall enrichment for comprehensive data, Automatic enrichment of company data (industry, size, funding, etc.)
- AI Sales Assistants
- Follow-up Assistant for personalized follow-up suggestions from email and WhatsApp, Recap Assistant for AI-generated summaries of interactions and next steps, Research Assistant for profile enrichment and research notes, Workflow Assistant for automated, personalized email outreach
- Communication and Outreach
- Bulk email campaigns and sequence scheduling, Reply management for outreach, Email, calendar, and WhatsApp sync
- Pipeline and Deal Management
- Visual and collaborative sales pipelines, Customizable roles and permissions, Dashboards for sales funnel analysis and business insights
- Collaboration and Administration
- Unlimited members, Workspace roles and group-level permissions, Sharing of interactions, lists, mentions, notes, and reminders
Salesforce
- Core CRM
- Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
- Data & Security
- Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
- Integration & Extensibility
- REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
- Analytics & Reporting
- Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
- Collaboration
- Chatter for team communication, File and document sharing, Mobile access, Team workspaces