Folk vs Apollo.io
Last updated October 2026
Looking for a European alternative to Apollo.io? Here's how Folk compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Folk. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
AI-powered CRM with spreadsheet-style contact management and LinkedIn integration
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇫🇷 FR
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
$30/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Gmail, Outlook, Google Calendar, LinkedIn, WhatsApp +5
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2
Where each one wins
Folk
Strengths
- +Fast onboarding with teams operational in under 20 minutes
- +Intuitive, clean interface requiring minimal training
- +Notion-style spreadsheet experience combined with pipeline management
- +AI-assisted features like Magic Fields and follow-up suggestions
- +Seamless LinkedIn integration via folkX Chrome extension for contact management
- +Personalized and responsive customer support open to user feedback
- +Lightweight CRM ideal for replacing spreadsheets and legacy systems
- +Strong fit for small teams, freelancers and early-stage startups
Limitations
- −No dedicated mobile app, relying on mobile browsers only
- −Lack of workflow automation and advanced reporting
- −Pricing escalates quickly with tier upgrades or added features
Apollo.io
Strengths
- +Extensive and accurate B2B contact database
- +Strong automation for outreach sequences
- +Good CRM integrations
- +Useful analytics for campaign performance
Limitations
- −No EU data residency option
- −Credit system can become costly at scale
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
Data residency & compliance
Folk
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
Folk
- Free Trial Free 14 days, no credit card requiredAll premium features enabled · Data retained if not upgraded
- Standard $30 per member / month (billed monthly) or $24 per member / month (billed yearly, $288/year) per member / monthPipeline management · Email campaigns · Contact enrichment
- Premium $60 per member / month (billed monthly) or $48 per member / month (billed yearly, $576/year) per member / monthAll Standard features · Custom objects & deals · Email sequences
- Enterprise From $100 per member / month (billed monthly) or from $80 per member / month (billed yearly, $960/year) per member / monthAll Premium features · Custom limits for enrichments/messages/account sync/AI fields · Security controls (internal and sensitive interactions)
Prices are per member and vary based on billing cycle (monthly or yearly).
Apollo.io
- Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
- Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
- Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
- Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support
Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.
Features
Folk
- Contact Capture and Enrichment
- folkX Chrome extension for importing leads from LinkedIn and 7+ platforms, 1-click enrichment to find missing contact details, Waterfall enrichment for comprehensive data, Automatic enrichment of company data (industry, size, funding, etc.)
- AI Sales Assistants
- Follow-up Assistant for personalized follow-up suggestions from email and WhatsApp, Recap Assistant for AI-generated summaries of interactions and next steps, Research Assistant for profile enrichment and research notes, Workflow Assistant for automated, personalized email outreach
- Communication and Outreach
- Bulk email campaigns and sequence scheduling, Reply management for outreach, Email, calendar, and WhatsApp sync
- Pipeline and Deal Management
- Visual and collaborative sales pipelines, Customizable roles and permissions, Dashboards for sales funnel analysis and business insights
- Collaboration and Administration
- Unlimited members, Workspace roles and group-level permissions, Sharing of interactions, lists, mentions, notes, and reminders
Apollo.io
- Data & Intelligence
- Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
- Engagement Tools
- Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
- Compliance & Security
- GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
- Integrations
- CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
- Analytics & Reporting
- Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards