Capsule CRM vs Apollo.io
Last updated October 2026
Looking for a European alternative to Apollo.io? Here's how Capsule CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Capsule CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
UK CRM with contact management, pipelines and integrations
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇬🇧 GB
🇺🇸 US · 2015
EU data residency
not established
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€15/user/mo
$49/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
No
Integrations
Xero, QuickBooks Online, FreshBooks, Sage Accounting, KashFlow +75
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2
Where each one wins
Capsule CRM
Strengths
- +Exceptionally intuitive interface with minimal training required
- +Fast onboarding with teams productive within hours
- +Seamless Gmail and Outlook integration for email workflows
- +Transparent and affordable pricing with a usable free tier
- +Clean contact and pipeline management with practical AI features
- +Mobile app provides core access on the go
- +Honest positioning as a simple, essentials-focused CRM
Limitations
- −Limited automation and advanced features, locked behind higher-tier plans
- −Basic reporting and analytics compared to enterprise CRMs
- −Mobile app is functional but less feature-rich than desktop
Apollo.io
Strengths
- +Extensive and accurate B2B contact database
- +Strong automation for outreach sequences
- +Good CRM integrations
- +Useful analytics for campaign performance
Limitations
- −No EU data residency option
- −Credit system can become costly at scale
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
Data residency & compliance
Capsule CRM
Apollo.io
EU data residency
not established
Not offeredNo EU/German data residency is offered.
Transfer mechanism
not established
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Capsule CRM
- Free Plan €0 per user / month, billed annuallyMaximum 2 users · 250 contacts · 1 sales pipeline
- Starter Plan €15 per user / month, billed annually30,000 contacts · Email templates and shared mailbox · Basic reporting
- Growth Plan €28 per user / month, billed annually60,000 contacts · Workflow automations · Advanced sales reporting and dashboards
- Advanced Plan €49 per user / month, billed annually120,000 contacts · 50 project boards · 50 sales pipelines
- Ultimate Plan On request per user / month, billed annuallyDesigned for scaling teams with 5+ users · Dedicated account manager · Custom training
All plans include a 14-day free trial with no credit card required. Marketing add-on starts from £7 per month.
Apollo.io
- Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
- Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
- Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
- Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support
Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.
Features
Capsule CRM
- Sales Tools
- Sales pipeline management with opportunity summaries, Pipeline dashboard for tracking conversion rates and forecasts, Kanban visual pipeline for drag-and-drop opportunity management, Currency support and opportunity filtering
- Task Management
- Task creation for appointments, meetings, and deadlines, Repeating tasks and reminder emails, Task automation with Tracks for sequential tasks, Calendar views (weekly/monthly)
- Reporting
- Sales analytics to monitor sales cycles, Activity reporting by user and activity type, Advanced sales reports (won/lost opportunities, pipeline growth), Report exporting and filtering by time, user, or team
- Automation Tools
- Sales automation to streamline processes, Project automation for consistent team productivity, Marketing automation via Transpond for communication triggers and sequences
- Contact Management
- Centralized customer details with full-text search, Auto-enriched profiles from social networks, File attachments and contact import from spreadsheets or CSV
Apollo.io
- Data & Intelligence
- Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
- Engagement Tools
- Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
- Compliance & Security
- GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
- Integrations
- CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
- Analytics & Reporting
- Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards