123FormBuilder vs Google Forms
Last updated October 2026
Looking for a European alternative to Google Forms? Here's how 123FormBuilder compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: 123FormBuilder. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Romanian no-code form builder with 3,000+ templates and EU-hosted data, GDPR and HIPAA compliant.
Create and share online forms and surveys with real-time response collection.
Headquarters
🇷🇴 RO
🇺🇸 US · 1998
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 9001
ISO 27001, ISO 27017, ISO 27018
Price from
$18.5/mo
$6/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Zapier (4,000+ apps), Google Sheets, Dropbox, MailChimp, Campaign Monitor +12
Google Sheets, Google Drive, Google Docs, Zapier, Slack +2
Where each one wins
123FormBuilder
Strengths
- +Intuitive drag-and-drop interface enables quick form creation without coding, suitable for non-technical users
- +Broad integration options with platforms like Google Drive, Mailchimp, Salesforce, HubSpot, Wix, Dropbox, and Zapier for CRM and distribution workflows
- +Time-saving features including fast setup and form duplication
- +Extensive customization through CSS, conditional logic, multi-page forms, and branding alignment
- +GDPR and HIPAA compliance with robust data protection measures
- +Library of over 1,900 templates covering diverse use cases
- +Responsive customer support with typical response times within one business day
- +Tiered pricing structure offers reasonable entry-level costs for small to mid-sized businesses
Limitations
- −Pricing structure includes steep jumps, submission caps, and feature restrictions on lower tiers, with limited free version
- −Design flexibility constrained by layout restrictions and poor mobile responsiveness; automation setup is cumbersome for multi-step workflows
- −Support response times can lag, and documentation lacks depth; occasional integration glitches reported
Google Forms
Strengths
- +Intuitive and easy to use for non-technical users
- +Seamless integration with Google Workspace
- +Real-time collaboration features
- +Free tier is highly functional
Limitations
- −Limited customization in free tier
- −No advanced conditional logic in basic plans
- −Data residency requires Enterprise plan
- −Export formats are basic
Data residency & compliance
123FormBuilder
Google Forms
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001, ISO 9001
ISO 27001, ISO 27017, ISO 27018
Pricing
123FormBuilder
- Free Free per month1 form, 10 fields per form · Unlimited submissions · No payment or upload storage
- Gold $18.5 per month (billed yearly, 50% discount)25 forms, 5,000 monthly submissions · 1 GB file storage, Google Sheets integration · Multi-user collaboration, no branding
- Platinum $24.5 per month (billed yearly, 50% discount)100 forms, 20,000 monthly submissions · 10 GB file storage, payment gateways · Advanced analytics, Marketo integration
- Diamond $49.5 per month (billed yearly, 50% discount)200 forms, 100,000 monthly submissions · 100 GB file storage, Salesforce Marketing Cloud · Unlimited API calls, no branding
- Enterprise Starting from $225 per month (billed yearly)Unlimited forms and submissions · 100 GB+ file storage, HIPAA compliance · Full Salesforce integration, dedicated support
Prices reflect a 50% discount for annual billing. Monthly billing without discount is also available at higher rates.
Google Forms
- Free Free UnlimitedUnlimited forms · Unlimited responses · Basic editing tools
- Google Workspace Business Starter $6 per user/monthBusiness email through Gmail · 100 participant video meetings · 30 GB cloud storage per user
Enterprise plans with EU data residency available on request. Pricing varies by region and plan.
Features
123FormBuilder
- Form Design & Customization
- Advanced form editor with 25+ customizable fields, Multi-page forms and conditional logic (unlimited), Digital signatures and file uploads (images, videos, PDFs), Likert scales, formula fields, and product fields (higher plans)
- Data Collection & Distribution
- Shareable form links and embeddable forms (JavaScript, iFrame, popups), Google Analytics tracking and custom submission limits, Import, export, and editing of submissions, Basic analytics (views, submissions, submission rate, avg. time)
- Post-Submission Workflows
- Custom email notifications and thank-you pages, PDF document generation from submissions, Save and edit later feature for users, Email notification templates (varies by plan)
- Security & Compliance
- GDPR-compliant data processing, Password-protected forms and reCAPTCHA, Submission limits per IP and country filters, Data encryption (in higher plans)
- Team Collaboration
- Multi-user collaboration (except Basic plan), Individual access levels (Editor/Viewer), Single Sign-On (SSO) as add-on (Enterprise plan)
Google Forms
- Form Creation
- Drag-and-drop form builder, Custom themes and branding, Conditional logic for questions, File upload support
- Data Collection & Management
- Real-time response tracking, Automated email notifications, Response validation rules, Data export to Sheets
- Integration & Automation
- Google Workspace integration, Third-party app integrations (Zapier, etc.), API access for custom workflows, Pre-built templates