tech from europe
vsGoogle Forms

Typeform vs Google Forms

Last updated June 2026

Looking for a European alternative to Google Forms? Here's how Typeform compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Typeform. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Typeform
Google Forms
What it is
Conversational forms and surveys with AI-powered workflows, hosted in the US by default.
not established
Headquarters
🇪🇸 ES
🇺🇸 US
EU data residency
Yes, for all customers
not established
DSGVO / GDPR
Yes
not established
Certifications
ISO 27001:2022, ISO 27017, ISO 27018, ISO/IEC 42001
not established
Price from
$28/user/mo
not established
Free plan
Yes
not established
Open Source
No
not established
Ratings
OMR 4.54/5 (46) · G2 4.5/5 (978) · CAPTERRA 4.7/5 (700) · TRUSTPILOT 1.6/5 (631) · TRUSTRADIUS 4.5/5 (184)
No
Integrations
Slack, Salesforce, HubSpot, Google Sheets, Zapier +8
not established

We have not yet completed our own research on Google Forms; rows above show only what we can evidence. Check the vendor for specifics.

Where each one wins

Typeform

Strengths

  • +Intuitive drag-and-drop editor and conversational form format enable quick setup even for non-technical users
  • +Visually appealing, modern designs with strong customization for branding (colors, fonts, logos)
  • +High respondent engagement and completion rates due to one-question-at-a-time interface
  • +Broad template library and AI-assisted form creation accelerate workflows
  • +Reliable integrations with Google Sheets, Slack, Zapier, and Airtable for data export and automation
  • +Real-time analytics and reporting simplify data interpretation
  • +Mobile-optimized experience with fast loading and accurate response capture
  • +Established brand recognition enhances respondent trust

Limitations

  • −High pricing relative to features, with restrictive response limits on free and lower-tier plans
  • −Advanced analytics and customization options lag behind competitors for complex use cases
  • −Occasional performance slowdowns during peak usage, including form loading and saving delays

Google Forms

Review sentiment not yet compiled.

Data residency & compliance

Typeform
Google Forms
EU data residency
Yes, for all customers
not established
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
not established
Sub-processors
Listed →
not established
Certifications
ISO 27001:2022, ISO 27017, ISO 27018, ISO/IEC 42001
No

Pricing

Typeform

  • Free Free per monthUnlimited typeforms · 100 responses/month · 1 user
  • Basic $28 per user / month (billed annually)100 responses/month · 1 user · AI-powered form creation
  • Plus $56 per user / month (billed annually)1,000 responses/month · 3 users · Remove Typeform branding
  • Business $91 per user / month (billed annually)10,000 responses/month · 5 users · Drop-off rates and conversion tracking
  • Talent $119 per user / month (billed annually)3,000 responses/month · 3 users · Video Q&A and ReCAPTCHA
  • Growth Flow $266 per user / month (billed annually)10,000 responses/month · 5 users · AI and Smart Insights
  • Enterprise On request Unlimited responses and users · Dedicated account management · Enterprise-grade security and compliance

Prices are in USD. Monthly billing available at higher rates. 14-day free trial for Growth Flow (credit card required).

Google Forms

No published pricing we could verify.

Features

Typeform

AI-Powered Creation & Automation
AI-powered form creation (Typeform AI), Automated workflows for GTM teams (Growth Flow), AI-moderated research studies (Research Flow), Contacts & Automations for customer journey management
Form & Survey Tools
Form builder with drag-and-drop interface, Survey maker for feedback and research, Quiz and test maker, Poll builder
Research & Analysis
Recruit and screen participants via built-in panel access, Moderated and unmoderated video research, Automatic transcription and tagging of responses, AI-powered analysis and insight generation
Engagement & Interaction
Interactive video forms for higher engagement, Multi-language support for global audiences, Conditional logic for dynamic forms, ReCAPTCHA for spam protection
Customization & Branding
Remove Typeform branding (Plus plan and above), Custom subdomain (Plus plan and above), Custom domains and branding (Enterprise plan)

Google Forms

Feature breakdown not yet compiled.

See Typeform →More Google Forms alternatives