Typeform vs Google Forms
Last updated October 2026
Looking for a European alternative to Google Forms? Here's how Typeform compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Typeform. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Conversational forms and surveys with AI-powered workflows, hosted in the US by default.
Create and share online forms and surveys with real-time response collection.
Headquarters
🇪🇸 ES
🇺🇸 US · 1998
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022, ISO 27017, ISO 27018, ISO/IEC 42001
ISO 27001, ISO 27017, ISO 27018
Price from
$28/user/mo
$6/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Slack, Salesforce, HubSpot, Google Sheets, Zapier +8
Google Sheets, Google Drive, Google Docs, Zapier, Slack +2
Where each one wins
Typeform
Strengths
- +Intuitive drag-and-drop editor and conversational form format enable quick setup even for non-technical users
- +Visually appealing, modern designs with strong customization for branding (colors, fonts, logos)
- +High respondent engagement and completion rates due to one-question-at-a-time interface
- +Broad template library and AI-assisted form creation accelerate workflows
- +Reliable integrations with Google Sheets, Slack, Zapier, and Airtable for data export and automation
- +Real-time analytics and reporting simplify data interpretation
- +Mobile-optimized experience with fast loading and accurate response capture
- +Established brand recognition enhances respondent trust
Limitations
- −High pricing relative to features, with restrictive response limits on free and lower-tier plans
- −Advanced analytics and customization options lag behind competitors for complex use cases
- −Occasional performance slowdowns during peak usage, including form loading and saving delays
Google Forms
Strengths
- +Intuitive and easy to use for non-technical users
- +Seamless integration with Google Workspace
- +Real-time collaboration features
- +Free tier is highly functional
Limitations
- −Limited customization in free tier
- −No advanced conditional logic in basic plans
- −Data residency requires Enterprise plan
- −Export formats are basic
Data residency & compliance
Typeform
Google Forms
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001:2022, ISO 27017, ISO 27018, ISO/IEC 42001
ISO 27001, ISO 27017, ISO 27018
Pricing
Typeform
- Free Free per monthUnlimited typeforms · 100 responses/month · 1 user
- Basic $28 per user / month (billed annually)100 responses/month · 1 user · AI-powered form creation
- Plus $56 per user / month (billed annually)1,000 responses/month · 3 users · Remove Typeform branding
- Business $91 per user / month (billed annually)10,000 responses/month · 5 users · Drop-off rates and conversion tracking
- Talent $119 per user / month (billed annually)3,000 responses/month · 3 users · Video Q&A and ReCAPTCHA
- Growth Flow $266 per user / month (billed annually)10,000 responses/month · 5 users · AI and Smart Insights
- Enterprise On request Unlimited responses and users · Dedicated account management · Enterprise-grade security and compliance
Prices are in USD. Monthly billing available at higher rates. 14-day free trial for Growth Flow (credit card required).
Google Forms
- Free Free UnlimitedUnlimited forms · Unlimited responses · Basic editing tools
- Google Workspace Business Starter $6 per user/monthBusiness email through Gmail · 100 participant video meetings · 30 GB cloud storage per user
Enterprise plans with EU data residency available on request. Pricing varies by region and plan.
Features
Typeform
- AI-Powered Creation & Automation
- AI-powered form creation (Typeform AI), Automated workflows for GTM teams (Growth Flow), AI-moderated research studies (Research Flow), Contacts & Automations for customer journey management
- Form & Survey Tools
- Form builder with drag-and-drop interface, Survey maker for feedback and research, Quiz and test maker, Poll builder
- Research & Analysis
- Recruit and screen participants via built-in panel access, Moderated and unmoderated video research, Automatic transcription and tagging of responses, AI-powered analysis and insight generation
- Engagement & Interaction
- Interactive video forms for higher engagement, Multi-language support for global audiences, Conditional logic for dynamic forms, ReCAPTCHA for spam protection
- Customization & Branding
- Remove Typeform branding (Plus plan and above), Custom subdomain (Plus plan and above), Custom domains and branding (Enterprise plan)
Google Forms
- Form Creation
- Drag-and-drop form builder, Custom themes and branding, Conditional logic for questions, File upload support
- Data Collection & Management
- Real-time response tracking, Automated email notifications, Response validation rules, Data export to Sheets
- Integration & Automation
- Google Workspace integration, Third-party app integrations (Zapier, etc.), API access for custom workflows, Pre-built templates