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vsGoogle Forms

Heyflow vs Google Forms

Last updated October 2026

Looking for a European alternative to Google Forms? Here's how Heyflow compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Heyflow. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Heyflow
Google Forms
What it is
No-code builder for interactive forms, funnels and landing pages, hosted on EU servers
Create and share online forms and surveys with real-time response collection.
Headquarters
🇩🇪 DE
🇺🇸 US · 1998
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, ISO 27017, ISO 27018
Price from
€49/mo
$6/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
OMR 4.48/5 (85) · G2 4.6/5 (62) · CAPTERRA 4.7/5 (61) · TRUSTRADIUS 4.5/5 (85)
G2 4.6/5 (1,245) · CAPTERRA 4.7/5 (2,341)
Integrations
Zapier, HubSpot, Google Sheets, Zoho CRM, Slack +34
Google Sheets, Google Drive, Google Docs, Zapier, Slack +2

Where each one wins

Heyflow

Strengths

  • +Intuitive drag-and-drop interface enabling non-technical users to build complex funnels and forms without coding
  • +Highly customizable design with over 600 style variables for pixel-perfect branding and adaptable flows
  • +Fast loading times and mobile optimization with real-time visual feedback during flow building
  • +Seamless native integrations with major marketing and CRM tools (Google Analytics, HubSpot, Salesforce, Zapier)
  • +Responsive customer support with dedicated account managers praised for helpfulness
  • +Quick onboarding and easy setup for rapid deployment of lead generation funnels and landing pages
  • +Robust features including multi-step forms, conditional logic, A/B testing, analytics dashboards, and automated scoring for quizzes

Limitations

  • −Interface and customization options can be overwhelming for beginners
  • −Occasional performance issues and slow support response times reported
  • −Limited suitability for use cases like surveys or appointment scheduling; primarily designed for lead generation and recruitment

Google Forms

Strengths

  • +Intuitive and easy to use for non-technical users
  • +Seamless integration with Google Workspace
  • +Real-time collaboration features
  • +Free tier is highly functional

Limitations

  • −Limited customization in free tier
  • −No advanced conditional logic in basic plans
  • −Data residency requires Enterprise plan
  • −Export formats are basic

Data residency & compliance

Heyflow
Google Forms
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
Published →
Published →
Sub-processors
not established
Listed →
Certifications
No
ISO 27001, ISO 27017, ISO 27018

Pricing

Heyflow

  • Starter €49 per month50 responses/month · 5 funnels · 1 seat
  • Growth €89 per month250 responses/month · 10 funnels · 2 seats
  • Scale €239 per month1,000 responses/month · 20 funnels · 4 seats
  • Prime (eCommerce) €199 per month25,000 visitors/month (scales with usage) · 10 quiz funnels · 4 seats
  • Enterprise From €1,100 per month5,000+ responses/month · Unlimited funnels · Advanced tech support

All plans are billed annually in advance. Additional responses from €0.15 per response, additional seats €35 per account/month.

Google Forms

  • Free Free UnlimitedUnlimited forms · Unlimited responses · Basic editing tools
  • Google Workspace Business Starter $6 per user/monthBusiness email through Gmail · 100 participant video meetings · 30 GB cloud storage per user

Enterprise plans with EU data residency available on request. Pricing varies by region and plan.

Features

Heyflow

Lead Generation & Core Functionality
Branded follow-up emails (email replies), URL redirection during or after form completion, Advanced conditional logic for tailored user journeys, Prefill form fields using URL parameters
Productivity & Collaboration
Copy-paste across flows, Google Fonts integration, Duplicate flows, blocks, or pages, Version management and backups (Heyflow backups)
Analytics & Tracking
Conversion rates and drop-off point analytics, Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel, TikTok Pixel, LinkedIn Pixel, Microsoft Ads, Matomo integration
Compliance & Security
GDPR-compliant (data hosted and processed in Europe), Cookie consent banner design, Auto-delete responses after 6 months, Openli integration (cookie consents)
Design & Customization
Custom fonts (Google Fonts or upload own), Full style customization and custom CSS, Dynamic domain hosting, White-label (remove Heyflow logo)

Google Forms

Form Creation
Drag-and-drop form builder, Custom themes and branding, Conditional logic for questions, File upload support
Data Collection & Management
Real-time response tracking, Automated email notifications, Response validation rules, Data export to Sheets
Integration & Automation
Google Workspace integration, Third-party app integrations (Zapier, etc.), API access for custom workflows, Pre-built templates
See Heyflow →More Google Forms alternatives