The best alternatives to Shopify
Shopify’s transaction fees and app costs add up fast, especially for high-volume stores. US server locations and GDPR compliance gaps also push EU merchants toward platforms with native data residency and deeper B2B or ERP integrations. Migration hurdles are real, but the payoff is more control over costs, data, and customization.
European alternatives
Frequently asked questions
Why do merchants switch from Shopify to a European alternative?
Merchants leave Shopify primarily to reduce costs from transaction fees and app dependencies, gain GDPR-compliant data hosting in the EU, and access native B2B or ERP features that Shopify lacks or locks behind higher tiers.
Are European Shopify alternatives GDPR-compliant by default?
Most European platforms in our directory host data in the EU and offer GDPR-compliant features out of the box. However, compliance also depends on your configuration, third-party apps, and data processing agreements (DPA). Always verify the provider’s certifications and server locations.
How hard is it to migrate from Shopify to a European platform?
Migration complexity varies. Open-source platforms like Sylius or PrestaShop offer more flexibility but require development resources. Managed solutions like Shopware provide migration tools and support, but customizations may need rebuilding. Plan for data mapping, theme adjustments, and testing.
Do European Shopify alternatives have lower costs?
Many European platforms reduce dependency on paid apps by including more features natively, such as multi-store management or B2B workflows. Entry tiers are often cheaper, and transaction fees are lower or absent. However, total cost depends on your scale, customization needs, and hosting model.
Which European platform is the best alternative to Shopify?
Shopware is the most direct alternative for merchants needing a managed, feature-rich platform with strong B2B capabilities and EU hosting. PrestaShop suits those prioritizing open-source flexibility, while commercetools and Sylius target enterprises with complex, headless requirements.