9 European alternatives · updated 9 October 2026 · How we select
Magento’s complexity and high running costs are pushing EU merchants toward simpler, more predictable platforms. Shopware, PrestaShop, and Sylius offer open-source flexibility with EU hosting, cutting the need for custom GDPR builds and US-based server locations.
Magento covers storefronts, product catalog, b2b commerce, operations and marketplace. European alternatives: Sylius, Shopware, OXID eSales, Saleor and PrestaShop and 4 more. By area: Sylius, Shopware and OXID eSales for storefronts; Sylius, Shopware and OXID eSales for product catalog; Sylius, Shopware and OXID eSales for b2B commerce; Sylius, Shopware and OXID eSales for operations; Sylius, Saleor and Spryker for marketplace.
Open-source headless eCommerce framework for B2B, B2C and marketplaces
Replaces Magento for B2B, B2C and marketplace needs with a headless, modular framework.
German open-source ecommerce platform with B2B features and EU hosting
Replaces Magento for B2B and multi-channel ecommerce with EU-focused features.
German open-source ecommerce platform with B2B and ERP integrations
Replaces Magento for B2B and ERP-integrated ecommerce with multi-shop support.
Open-source headless ecommerce from Poland with GraphQL API
Replaces Magento with a headless, GraphQL-based platform for B2B, B2C and marketplace needs.
Open-source ecommerce platform with multi-store and multi-language support
Replaces Magento for full online store management with multi-store and multi-language support.
Headless commerce platform with MACH architecture for scalable ecommerce
Replaces Magento with a headless, API-first platform for scalable B2B and B2C commerce.
Composable B2B and marketplace commerce platform with API-first architecture
Replaces Magento for B2B and marketplace commerce with a composable, API-first platform.
French SaaS marketplace platform for B2B and B2C businesses
Replaces Magento’s marketplace features only, not full ecommerce.
French B2B ecommerce platform with headless architecture and EU hosting
Replaces Magento for B2B ecommerce with headless architecture and multi-channel selling.
Which part of Magento each alternative covers.
| Provider | Storefronts | Product catalog | B2B commerce | Operations | Marketplace | From | Rating | Import from Magento |
|---|---|---|---|---|---|---|---|---|
| Magento 🇺🇸 (the tool you are replacing) | ✓ | ✓ | ✓ | ✓ | ✓ | – | ★ 4.2 | – |
| Sylius 🇵🇱 | ✓ | ✓ | ✓ | ✓ | ✓ | €800/yr | ★ 4.7 (29) | – |
| Shopware 🇩🇪 | ✓ | ✓ | ✓ | ✓ | On request | ★ 3.4 (677) | ✓ service | |
| OXID eSales 🇩🇪 | ✓ | ✓ | ✓ | ✓ | €121/mo | ★ 4.0 (50) | – | |
| Saleor 🇵🇱 | ✓ | ✓ | ✓ | ✓ | ✓ | $1,599/mo | ★ 4.8 (3) | – |
| PrestaShop 🇫🇷 | ✓ | ✓ | ✓ | ✓ | €24/mo | ★ 3.5 (1005) | ✓ via file | |
| commercetools 🇩🇪 | ✓ | ✓ | ✓ | ✓ | On request | ★ 4.4 (458) | – | |
| Spryker 🇩🇪 | ✓ | ✓ | ✓ | ✓ | ✓ | On request | ★ 4.3 (252) | – |
| Mirakl 🇫🇷 | ✓ | $699/mo | ★ 4.4 (56) | – | ||||
| Oxatis 🇫🇷 | ✓ | ✓ | ✓ | ✓ | €39/mo | ★ 1.8 (15) | – |
Prices per user and month in the cheapest paid plan. Ratings are weighted across G2, Capterra, OMR and other portals, with the review count in brackets.
What to know about the tool you are replacing, with sources.
Sources: adobe.com · g2.com · capterra.com · magento.com · researched 5 October 2026
Magento exports your data as CSV, and its API can read everything out. Via the export files: PrestaShop. With help from the vendor: Shopware. Every import above links its source on the product card.
PrestaShop, Shopware, Sylius, Saleor and OXID eSales cover storefronts, product catalogs, B2B commerce and operations. Spryker and commercetools also cover these areas. Mirakl focuses on marketplace functionality only.
Mirakl is a SaaS marketplace platform. Sylius and Saleor also support marketplace functionality. Spryker covers marketplace features as well.
PrestaShop supports migration via CSV export. Shopware offers an official migration tool. For other platforms, check their import options.
PrestaShop, Shopware, Sylius, Saleor, Spryker, commercetools and Oxatis offer EU hosting. OXID eSales does not have confirmed EU hosting. Compliance also depends on your configuration and integrations.
PrestaShop, Shopware, Sylius, Saleor and OXID eSales are open source and free to use. Saleor, Sylius and PrestaShop also have published paid plans.
Magento offers optional EU data residency for Adobe Commerce on Cloud. Production data can be hosted in select AWS regions, while development and reporting may be in the US or EU.