tech from europe
vsMagento

PrestaShop vs Magento

Last updated August 2026

Looking for a European alternative to Magento? Here's how PrestaShop compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: PrestaShop. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

PrestaShop
Magento
What it is
Open-source ecommerce platform with multi-store and multi-language support
not established
Headquarters
🇫🇷 FR
No
EU data residency
Yes, for all customersMarseille, France (EU)
not established
DSGVO / GDPR
Yes
not established
Certifications
CMMI Level 5, SOC 2
not established
Price from
From €24/month (annual) or €29/month (no commitment)
not established
Free plan
Yes
not established
Open Source
Yes
not established
Ratings
OMR 3.81/5 (13) · G2 4.3/5 (160) · CAPTERRA 4.3/5 (332) · TRUSTPILOT 2.7/5 (500)
No
Integrations
PayPal, Stripe, Alma, Klarna, Viva.com +7
not established

We have not yet completed our own research on Magento; rows above show only what we can evidence. Check the vendor for specifics.

Where each one wins

PrestaShop

Strengths

  • +Extensive built-in ecommerce features and customization flexibility
  • +Open-source freedom with full code and data ownership
  • +Strong performance and scalability for growing businesses
  • +Active user community and comprehensive support resources
  • +Straightforward installation and configuration process
  • +Native multilingual and multicurrency support for international stores
  • +Built-in SEO tools and mobile-optimized storefronts

Limitations

  • −Essential features locked behind expensive paid modules
  • −Premium support is costly and contradicts free software positioning
  • −Requires technical expertise for effective use

Magento

Review sentiment not yet compiled.

Data residency & compliance

PrestaShop
Magento
EU data residency
Yes, for all customersMarseille, France (EU)
not established
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
not established
Sub-processors
Listed →
not established
Certifications
CMMI Level 5, SOC 2
No

Pricing

PrestaShop

  • Classic Free self-hostedDownload and install the source code yourself · Hosting, domain, and additional services not included
  • Hosted From €24/month (annual) or €29/month (no commitment) excluding VAT50 GB hosting with Gandi · Store installation included · Automatic VAT calculation

Prices exclude VAT. Additional costs for hosting, domain, or custom development may apply.

Magento

No published pricing we could verify.

Features

PrestaShop

Store Setup and Customization
Open-source and fully customizable platform, Unlimited products (physical, virtual, packs), Customizable Hummingbird theme, Self-hosted or hosted deployment options
Payment and Checkout
PrestaShop Checkout (PayPal-based, 190 countries, 20 currencies), Stripe, Alma (split payments), Klarna (buy now, pay later), Viva.com (omnichannel settlement), Airwallex (global cash flow), Click to Pay for guest checkout
Marketing and Sales
Automated ads on Google, Facebook, and Instagram, Marketing automation via Klaviyo CRM integration, SEO tools: customizable URLs, meta tags, canonical URLs, redirects
Shipping and Order Management
eShip for PrestaShop for automated shipment processes, Order management tools for tracking and fulfillment
Updates and Maintenance
Update Assistant module for easier updates, Access to PrestaShop Marketplace for modules and themes

Magento

Feature breakdown not yet compiled.

See PrestaShop →More Magento alternatives