Mirakl vs Shopify
Last updated October 2026
Looking for a European alternative to Shopify? Here's how Mirakl compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Mirakl. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
French SaaS marketplace platform for B2B and B2C businesses
Hosted ecommerce platform for building and managing online stores.
Headquarters
🇫🇷 FR
🇨🇦 CA · 2006
EU data residency
Yes, for all customers
Yes, for all customersNew European merchants have store, order, and customer personal data stored at rest in Europe by default.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001, ISO/IEC 27018, ISO 22301, SOC 2 Type 2
PCI DSS Level 1, SOC 2 Type II, SOC 3
Price from
$699/mo
$29/yr
Free plan
No
No
Open Source
No
No
Ratings
Integrations
Shopify, Magento, SAP, Adobe, Salesforce +8
Amazon, TikTok, Meta, Google Shopping, Walmart +9
Where each one wins
Mirakl
Strengths
- +AI-powered catalog management accelerates product data mapping by ~1,000x
- +B2B-specific features: complex hierarchies, multiple pricing models, quotes, invoicing, and specialized order workflows
- +Mirakl Connect network links businesses with vetted sellers and partners
- +Handles 600M SKUs and processes 1B daily inventory updates
- +High user ratings (4.9/5 on Capterra) and strategic marketplace expertise from the team
Limitations
- −Steep learning curve and non-intuitive interface requiring extensive training
- −Unbundled APIs with unclear documentation complicate integrations
- −Support issues: unanswered tickets for weeks and billing disputes over SKU counts
Shopify
Strengths
- +Extensive app ecosystem for added functionality
- +Reliable uptime and performance
- +User-friendly interface for beginners
- +Strong multi-channel selling tools
Limitations
- −Transaction fees if not using Shopify Payments
- −Limited customization without coding
- −Costs can escalate with apps and add-ons
- −No native support for all data export formats
Data residency & compliance
Mirakl
Shopify
EU data residency
Yes, for all customers
Yes, for all customersNew European merchants have store, order, and customer personal data stored at rest in Europe by default.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Sub-processors
not established
not established
Certifications
ISO/IEC 27001, ISO/IEC 27018, ISO 22301, SOC 2 Type 2
PCI DSS Level 1, SOC 2 Type II, SOC 3
Pricing
Mirakl
- Mirakl Marketplace Platform $350,000 – $1,500,000/year annual platform license + 0.5%–2.0% take rate on 3rd party GMVEnterprise-level pricing · Custom and negotiable · Premium modules priced separately
- Mirakl Connect Growth $699/month up to $50,000 GMV/month, up to 10,000 productsAI product creation · Customer messages · Unlimited channels
- Mirakl Connect Pro $2,299/month up to $200,000 GMV/month, up to 20,000 productsIncludes Insights · Advanced automation · Higher GMV and product limits
- Mirakl Connect Enterprise Custom pricing for volumes above $200,000 GMV/monthCustom pricing · Scalable for high-volume sellers
- Mirakl Ads $250,000 – $550,000/year + 15–25% of ad spend annual module pricingAI-native ad relevance · Semantic matching · Unified reporting
- Mirakl Catalog Manager $150,000 – $300,000/year annual module pricingAI-powered catalog management · Automated data validation
Pricing is custom and negotiable for enterprise plans. Free trial available for Mirakl Connect plans.
Shopify
- Starter $5 MonthlyBasic online store features · Billed monthly
- Basic $29 AnnuallyOnline store · 2 staff accounts · Billed annually
- Grow $79 AnnuallyOnline store · 5 staff accounts · Billed annually
- Advanced $299 AnnuallyOnline store · 15 staff accounts · Billed annually
- Plus On request Custom termEnterprise-grade features · Custom pricing · Term commitment
Prices vary by region and billing cycle. Euro prices are displayed on Shopify’s pricing page but not tied to the USD annual figures above.
Features
Mirakl
- Marketplace Launch & Scale
- AI-powered seller onboarding with API, CSV, XML, or EDI support, Access to a pre-vetted network of 13,000+ sellers, Self-service seller portals with real-time validation, AI-powered catalog mapping, categorization, and enrichment
- Catalog & Product Management
- AI content enrichment (attribute extraction, description rewriting), Automated product data validation and moderation, Catalog auto-mapping and data validation, Support for bulk and tiered pricing, customer-specific offers (B2B)
- Seller Management & Quality Control
- Automated quality controls, scorecarding, and real-time alerts, Automated suspensions and SLA monitoring, Automated order routing and tracking with multi-vendor order splitting, AI-powered incident management with sentiment analysis
- Payments & Compliance
- Flexible commission engine configurable by seller and category, Automated seller commissions and payouts with multi-currency and multi-region support, Built-in KYC verification and OFAC screening via Mirakl Payout
- Unified Platform
- Single platform instance supporting both Marketplace and Dropship models, Unified margin and commission control per model, vendor, and category, Flexible vendor relationships (marketplace, dropship, or both)
Shopify
- Storefront and design
- Online store builder, Themes and customization tools, Hosting and SSL, Headless commerce support
- Products and operations
- Product catalog management, Inventory and order management, Abandoned checkout recovery, Up to 200 inventory locations on Plus
- Payments and in-person sales
- Checkout, Shopify Payments, Shopify POS for in-person selling
- B2B capabilities
- B2B catalogs (up to 3 on standard plans, unlimited on Plus)
- Marketing and analytics
- Customer segments, Email campaigns, Customer chat, Marketing automations