Upsales vs Microsoft Dynamics 365
Last updated October 2026
Looking for a European alternative to Microsoft Dynamics 365? Here's how Upsales compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Upsales. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Cloud-based CRM and ERP suite for sales, service, finance, and operations.
Headquarters
🇸🇪 SE
🇺🇸 US · 1975
EU data residency
Yes, for all customersSweden
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001
Price from
No
$50/user/mo
Free plan
No
No
Open Source
No
No
Ratings
Integrations
Fortnox, Brightcall, Dubb, GetAccept, Goava +15
Microsoft 365, Power BI, Azure, LinkedIn Sales Navigator, Outlook +4
Where each one wins
Upsales
Strengths
- +intuitive interface and ease of use
- +clear overview of business activities for sales follow-up and analytics
- +responsive and helpful customer support
- +strong Outlook integration
- +effective marketing tools like automated email campaigns and segmentation
- +smooth onboarding with tutorials, documentation, and team assistance
- +useful lead nurturing capabilities
Limitations
- −steep learning curve for marketing automation features
- −outdated and limited quoting tools
- −mobile app with fewer features and suboptimal performance
Microsoft Dynamics 365
Strengths
- +Seamless integration with Microsoft ecosystem
- +Strong AI and analytics capabilities
- +Highly customizable with low-code tools
- +Scalable for large enterprises
Limitations
- −High cost for full suite deployment
- −Complex setup and configuration
- −Steep learning curve for admins
- −Limited flexibility for non-Microsoft integrations
Data residency & compliance
Upsales
Microsoft Dynamics 365
EU data residency
Yes, for all customersSweden
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001
Pricing
Upsales
No published pricing we could verify.
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
Microsoft Dynamics 365
- Dynamics 365 Sales Professional $65 per user/monthFull sales force automation · Built-in intelligence · Billed annually
- Dynamics 365 Customer Service Professional $50 per user/monthOmnichannel customer service · Self-service portals · Billed annually
- Dynamics 365 Finance $180 per user/monthFinancial management · Global compliance · Billed annually
- Dynamics 365 Supply Chain Management $200 per user/monthEnd-to-end supply chain visibility · AI-driven demand forecasting · Billed annually
Pricing varies by module and region; enterprise plans may require custom quotes.
Features
Upsales
- CRM & Sales Management
- Centralized contact and company management, Pipeline tracking and deal management, Activity logging, AI-driven deal recommendations
- Marketing Automation
- Targeted campaign creation, Automated responses based on behavior, Lead nurturing and management, Advanced segmentation tools
- Business Intelligence & Analytics
- Sales analytics and forecasting, Reporting and ROI tracking, Performance metrics and visual analytics, Dashboards for pipeline health and activity metrics
- Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar), ERP integration (e.g., Fortnox), API access
Microsoft Dynamics 365
- Customer Engagement
- Omnichannel customer service, AI-driven sales insights, Marketing automation, Case and knowledge management
- Finance and Operations
- Financial management and accounting, Supply chain management, Project management, Inventory and warehouse management
- Business Intelligence
- Power BI integration, Custom dashboards and reports, Predictive analytics, Real-time data visualization
- Integration and Extensibility
- Pre-built connectors for Microsoft 365, RESTful APIs for custom integrations, Azure Logic Apps support, Low-code/no-code customization