tech from europe
vsApollo.io

Upsales vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how Upsales compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Upsales. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Upsales
Apollo.io
What it is
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇸🇪 SE
🇺🇸 US · 2015
EU data residency
Yes, for all customersSweden
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
No
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
G2 4.5/5 (179) · GETAPP 4.8/5 (8) · TRUSTPILOT 3.1/5 (9)
No
Integrations
Fortnox, Brightcall, Dubb, GetAccept, Goava +15
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Upsales

Strengths

  • +intuitive interface and ease of use
  • +clear overview of business activities for sales follow-up and analytics
  • +responsive and helpful customer support
  • +strong Outlook integration
  • +effective marketing tools like automated email campaigns and segmentation
  • +smooth onboarding with tutorials, documentation, and team assistance
  • +useful lead nurturing capabilities

Limitations

  • −steep learning curve for marketing automation features
  • −outdated and limited quoting tools
  • −mobile app with fewer features and suboptimal performance

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Upsales
Apollo.io
EU data residency
Yes, for all customersSweden
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
not established
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

Upsales

No published pricing we could verify.

Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Upsales

CRM & Sales Management
Centralized contact and company management, Pipeline tracking and deal management, Activity logging, AI-driven deal recommendations
Marketing Automation
Targeted campaign creation, Automated responses based on behavior, Lead nurturing and management, Advanced segmentation tools
Business Intelligence & Analytics
Sales analytics and forecasting, Reporting and ROI tracking, Performance metrics and visual analytics, Dashboards for pipeline health and activity metrics
Integrations & Productivity
Email and calendar integration (Outlook, Google Calendar), ERP integration (e.g., Fortnox), API access

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Upsales →More Apollo.io alternatives