tech from europe
vsApollo.io

update.CRM vs Apollo.io

Last updated November 2026

Looking for a European alternative to Apollo.io? Here's how update.CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: update.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

update.CRM
Apollo.io
What it is
Industry-specific CRM with visual relationship mapping and mobile access
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇦🇹 AT
🇺🇸 US · 2015
EU data residency
not established
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
No
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
No
Integrations
Microsoft 365, Microsoft Outlook, Microsoft Exchange, ERP systems, Document management systems (DMS) +7
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

update.CRM

Strengths

  • +Broad sales, marketing and service capabilities in one platform
  • +Highly customizable workflows and configurations
  • +Centralized customer view with pipeline and activity tracking
  • +Built-in reporting and analytics tools
  • +Mobile and offline access for field teams

Limitations

  • −Steep learning curve and unintuitive interface for some users
  • −Documentation and public forums lag behind larger competitors
  • −Mixed reviews on customer support quality

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

update.CRM
Apollo.io
EU data residency
not established
Not offeredNo EU/German data residency is offered.
Transfer mechanism
not established
not established
DPA
Published →
Published →
Sub-processors
not established
not established
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

update.CRM

No published pricing we could verify.

Pricing is not publicly published. Contact vendor for details.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

update.CRM

Sales and customer management
Manage leads, opportunities, accounts and contacts, View customer information and relationship networks, Track tasks, appointments and competitor data
Marketing and campaigns
Create, track and evaluate campaigns, Multi-tier visual campaign designer, Campaign analysis and reporting
Service and field work
Service request dashboard, Create and dispatch service-case tickets, Reminders for overdue service tasks, Field technician access to maps and documentation
Reporting and analytics
Operational analysis with CRM.intelligence, Custom dashboards and reports, Turnover trends and staff performance tracking
Mobile access
CRM.pad 2.0 for online and offline access, Brand-customizable interface

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See update.CRM →More Apollo.io alternatives