Ninox CRM vs Apollo.io

Ninox CRM

Strengths

• +Highly flexible customization for tables, relationships, forms, views and workflows
• +Visual drag-and-drop builder for easy database and form creation
• +Strong support, webinars, forum and active user community
• +Affordable for small businesses relative to less adaptable alternatives
• +Quick to learn for basic database and CRM setups
• +Scalable for both simple digitization and complex enterprise implementations
• +Useful templates to accelerate setup

Limitations

• −Advanced workflows and automations require learning Ninox’s scripting language
• −Documentation can be scattered, with gaps or assumptions of scripting knowledge
• −Plan limits and extra costs for features like PDF generation, storage above 4 GB, or local backups

Apollo.io

Strengths

• +Extensive and accurate B2B contact database
• +Strong automation for outreach sequences
• +Good CRM integrations
• +Useful analytics for campaign performance

Limitations

• −No EU data residency option
• −Credit system can become costly at scale
• −Steep learning curve for advanced features
• −Limited customization in lower-tier plans

Ninox CRM

• Free €0 per month, up to 5 usersNo trial expiry · No credit card required · 1,000 API calls per month
• Team €28 per user / month (billed monthly)10% discount on annual billing (€25 per user / month) · 10,000 API calls per user / month · 5,000 linked emails per user
• Business €45 per user / month (billed monthly)10% discount on annual billing · 50,000 API calls per user / month · Unlimited history
• Enterprise On request custom pricingCustom pricing · Dedicated support · Custom VM and location
• AI Credit Packs Small: €11, Medium: €32, Large: €52 valid for 12 monthsSmall: 5,000 credits · Medium: 15,000 credits · Large: 25,000 credits

AI credit packs are optional add-ons. Annual billing offers a 10% discount on Team and Business plans.

Apollo.io

• Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
• Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
• Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
• Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Ninox CRM

Build and customize

Ninox AI assists in building solutions, Drag-and-drop and low-code tools for customization, Adapt workflows to team needs

Data and team workflows

Centralize data, tasks, and communication, Manage customer and other records, Create workflows connecting processes

Automation and scripting

Automate repetitive work, Use scripts, buttons, and event-driven automations, Perform calculations, record updates, and external service connections

Documents and reporting

Generate and store contracts, invoices, and reports, Create documents from Ninox data

Views and project tracking

Kanban, Calendar, and Table views for project work

Apollo.io

Data & Intelligence

Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation

Engagement Tools

Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns

Compliance & Security

GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability

Integrations

CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications

Analytics & Reporting

Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards