Lime CRM vs Zoho CRM
Last updated October 2026
Looking for a European alternative to Zoho CRM? Here's how Lime CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Lime CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.
Cloud-based customer relationship management software for businesses.
Headquarters
🇸🇪 SE
🇮🇳 IN · 1996
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on request for Zoho CRM.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€55/user/mo
$14/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Fortnox, Visma Nova, Visma Global, Exact Online, Leadinfo +12
Zoho Books, Zoho Desk, Zoho Campaigns, Zoho Analytics, Mailchimp +5
Where each one wins
Lime CRM
Strengths
- +Intuitive interface with a low learning curve, designed for small and medium-sized businesses
- +Highly customizable fields, layouts, and workflows without requiring deep technical expertise
- +Centralized platform consolidating customer data, sales processes, and marketing efforts
- +Responsive and efficient customer support, including onboarding assistance
- +Comprehensive documentation that simplifies implementation
- +Scalable for growing businesses and supports multilingual capabilities
- +Logically structured, enabling clear oversight of customer interactions
Limitations
- −Web client has limitations compared to the desktop version, lacking key features
- −Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
- −10,000-row limit for aggregated data sets can be restrictive for some workflows
Zoho CRM
Strengths
- +Intuitive and user-friendly interface
- +Strong automation capabilities
- +Good value for the price
- +Extensive third-party integrations
Limitations
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
- −Occasional performance lag
- −Customer support can be slow
Data residency & compliance
Lime CRM
Zoho CRM
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on request for Zoho CRM.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Lime CRM
- Sales Start €55 per user / monthBasic sales tools and customer overview · 5 no-code automations · 5 GB data storage
- Sales Business €95 per user / monthAI Agents included · 15 no-code automations · 15 GB data storage
- Sales Enterprise €170 per user / monthCustom AI Agents · 30 no-code automations · 25 GB data storage
- Marketing Start €290 per monthBasic marketing automation · Audience segmentation · Email statistics and web forms
- Marketing Business €500 per monthAdvanced marketing automation · NPS surveys and dashboards · Lead management tools
- Marketing Enterprise €120 per user / monthFull marketing suite · Custom workflows and integrations · Advanced analytics
- Customer Service Start €300 per company / monthMulti-channel ticket management · Basic omnichannel support · Customer self-service portal
- Customer Service Business €300 per company / monthAI-powered live chat · Video calls and screen sharing · Advanced ticket categorisation
- Customer Service Enterprise €300 per company / monthFull omnichannel support (WhatsApp, SMS, etc.) · Custom business logic · Unified inbox for all channels
- AI Chatbot & Knowledge Base From €500 per companyAI-powered chatbot for customer service · Customisable knowledge base · Integration with existing support tools
Pricing varies by module (Sales, Marketing, Customer Service). Industry-specific solutions available on request. All plans billed monthly.
Zoho CRM
- Free Free ForeverUp to 3 users · Basic CRM features · Limited storage
- Standard $14 user/monthFull sales automation · Marketing integration · Billed annually
- Professional $23 user/monthAdvanced analytics · Custom dashboards · Billed annually
- Enterprise $40 user/monthAI-powered insights · Multi-user portals · Billed annually
- Ultimate $52 user/monthAdvanced customization · Dedicated support · Billed annually
Pricing is based on annual billing; monthly options may be available at a higher cost.
Features
Lime CRM
- Collaboration & Notifications
- Built-in notifications for team updates, Shared workspace for team alignment, Collaboration tools for joint tasks
- Marketing & Campaigns
- Event campaign and invitation design, Audience segmentation for targeted outreach, Marketing automation and newsletter tools, Web forms and lead management
- Customer Service & Support
- Multi-channel ticket management, Omnichannel support via Message Center, AI-powered live chat and chatbot, Customer self-service portal
- Sales & Deal Management
- Visual customer overview and deal tracking, CPQ (Configure, Price, Quote) functionality, ERP integration for sales processes, eSign for digital contract closure
- Data & Analytics
- Business intelligence questions (3–45 depending on plan), Data storage (5–25 GB depending on plan), No-code automations (5–30 depending on plan), Global search across all data
Zoho CRM
- Sales Automation
- Lead and contact management, Pipeline tracking, Sales forecasting, Workflow automation
- Marketing Integration
- Email campaigns, Social media integration, Lead scoring, Web forms
- Customer Support
- Case management, Ticketing system, Knowledge base, Live chat
- Reporting & Analytics
- Custom reports, Real-time analytics, Sales metrics, Performance dashboards
- Collaboration Tools
- Team inbox, Document sharing, Task management, Calendar integration