tech from europe
vsApollo.io

ADITO xRM vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how ADITO xRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: ADITO xRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

ADITO xRM
Apollo.io
What it is
German xRM platform for sales, marketing and service with no-code customization
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇩🇪 DE
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001:2022, DIN EN ISO 9001:2015
ISO 27001, SOC 2 Type II
Price from
$79/user
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
OMR 4.34/5 (19)
No
Integrations
D3, DocuWare, Easy Archive, LeadLab, LeadForensics +2
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

ADITO xRM

Strengths

  • +Highly customizable workflows and system development via ADITO Designer, including no-code options
  • +Centralized, structured view of customer data across CRM, sales, marketing and service
  • +Strong customer support with an 8.8/10 score on OMR
  • +Intuitive and structured interface for daily use

Limitations

  • −Complex setup and configuration, especially with unclear processes or limited CRM expertise
  • −Outdated look and feel in some standard dashboards and UI elements

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

ADITO xRM
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
not established
not established
Certifications
ISO/IEC 27001:2022, DIN EN ISO 9001:2015
ISO 27001, SOC 2 Type II

Pricing

ADITO xRM

  • Starting price $79 per userIncludes usage rights, maintenance, support, and cloud hosting

Pricing may vary based on modules and requirements.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

ADITO xRM

Contact management
360-degree customer view, Business card scanning and import, Duplicate management and automatic data validation, Complex relationship mapping
Sales
Lead management and qualification with scoring, Opportunity tracking, Product and price management with multiple currencies, Customer-specific price lists
Marketing
Email marketing, Campaign planning and management, Event management, Automated lead nurturing
Service
Helpdesk applications and service-case tracking, Automated maintenance-contract handling, Service calls and customer consultations, Workforce planning
Supplier relationship management and collaboration
Supplier and partner relationship mapping, Microsoft Teams integration for project teams, chats, and document exchange

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See ADITO xRM →More Apollo.io alternatives