tech from europe
vsApollo.io

Unit4 CRM vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how Unit4 CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Unit4 CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Unit4 CRM
Apollo.io
What it is
People-centric CRM for service organizations and public sector
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇳🇱 NL
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 27017, ISO 27018
ISO 27001, SOC 2 Type II
Price from
$95/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
No
Integrations
Banking tools, CRM systems, E-signature tools, SSO providers
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Unit4 CRM

Limitations

  • −Research lacks clear, verifiable user sentiment for Unit4 CRM

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Unit4 CRM
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
Listed →
not established
Certifications
ISO 27001, ISO 27017, ISO 27018
ISO 27001, SOC 2 Type II

Pricing

Unit4 CRM

  • U4ERP Public Sector & Higher Education On request Custom packageTailored for public sector and higher education · Predefined packages
  • Mid-Market Services ~$95/user/month per user / monthStarts at ~$95/user/month · For mid-market service organizations

Pricing varies by package and industry; contact for exact quote.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Unit4 CRM

Financial Management
Accounts Payable, Accounts Receivable, API access
Integration Capabilities
Banking integrations, CRM integrations, E-signature integrations, SSO integrations
Industry Focus
Public sector, Higher education, Mid-market services
Platform & Deployment
Cloud-based, Unified platform for finance, HR, and project management

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Unit4 CRM →More Apollo.io alternatives