tech from europe
vsApollo.io

Sellsy vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how Sellsy compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Sellsy. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Sellsy
Apollo.io
What it is
French CRM and invoicing suite with built-in e-invoicing for French businesses, hosted in France.
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇫🇷 FR
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€47/user/mo
$49/user/mo
Free plan
No
Yes
Open Source
No
No
Ratings
CAPTERRA 4.2/5 (66) · TRUSTRADIUS 6/100 (40) · GETAPP 4.3/5 (2,210) · G2 4/5 (16) · TRUSTPILOT 4.3/5 (157)
No
Integrations
Ringover, Zapier, WordPress, Google Workspace, Microsoft 365 +5
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Sellsy

Strengths

  • +All-in-one solution combining CRM, marketing automation, invoicing, accounting, and sales pipeline management
  • +Efficient invoicing module for quotes, recurring invoices, payments, and signed contracts
  • +Intuitive CRM with a tagging system for quick access to commercial contacts
  • +Client portal enabling customers to review quotes, approve purchase orders, and pay online
  • +Modern, multiplatform interface (desktop, tablet, mobile) with an aesthetically pleasing design
  • +Responsive French-speaking support team and quick chat responses
  • +Sellsy Academy provides tutorial videos for onboarding and learning

Limitations

  • −Pricing has increased significantly over time without proportional feature improvements, with reports of annual costs rising from €480 to over €800 for unchanged usage
  • −Standard plan lacks phone support and requires a minimum of two users at €49/month, limiting affordability for very small businesses
  • −Google Workspace integration is unstable, preventing email sending from within Sellsy due to file name conflicts

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Sellsy
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
Listed →
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

Sellsy

  • Advanced (Sales & Invoicing Suite) €95 per user / month (12-month commitment)Increased or unlimited usage quotas · Unlimited customer document storage · Advanced user rights management
  • Elite (Invoicing) €79 per user / month (12-month commitment)Unlimited document storage · Advanced user rights · Company import
  • Evolution (Invoicing) €95 per user / month (12-month commitment)Advanced features similar to Elite plan · Unlimited usage quotas · Dedicated account manager support
  • Standard (Invoicing) €47 per user / month (12-month commitment)Essential invoicing features · 12-month commitment required

Pricing for the Essentials plan and Cash Flow Management plans is not publicly specified. All plans require a 12-month commitment.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Sellsy

Marketing
Targeted email and SMS campaigns, Forms, surveys, and landing pages, Marketing automation and A/B testing, Marketing source management for channel performance tracking
Sales & Prospecting
Contact management with custom fields and smart tags, Quote editing and electronic signature, Activity tracking (appointments, calls, tasks), Product catalog creation and client map view
Invoicing & Financial Management
One-click conversion from estimate to invoice, Online payment and automated email reminders, Purchase and margin tracking, Management of all document types (purchase orders, delivery notes, proforma invoices)
Cash Flow Management
Real-time cash flow monitoring, Budget forecasting (3, 6, 12 months), Budget vs. actual comparison and multi-scenario simulations, Analytical expenditure tracking
Additional Features
Email synchronization with mailbox and team exchanges, SIRENE directory integration for legal and financial customer data, Powerful API for data access and tool integration, Mobile applications for iOS and Android

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Sellsy →More Apollo.io alternatives