MailUp vs Mailchimp
Last updated October 2026
Looking for a European alternative to Mailchimp? Here's how MailUp compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: MailUp. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Italian email and SMS marketing platform with unlimited contacts and EU data processing
Email marketing and automation platform for businesses.
Headquarters
🇮🇹 IT
🇺🇸 US · 2001
EU data residency
Yes, for all customers
Available on some plansEU data residency available on request for Enterprise customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
48 €/mo
$13/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
TeamSystem Enterprise CRM, CRM in Cloud, Fatture in Cloud, Zoho CRM, JForma +17
Shopify, WordPress, Salesforce, Zapier, Google Analytics +4
Where each one wins
MailUp
Strengths
- +Intuitive drag-and-drop editor for email creation, accessible to non-technical users
- +Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
- +Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools
- +Quick onboarding with guided setup and training, enabling fast time-to-first-campaign
- +Reliable deliverability monitoring and clear visual analytics reports
- +API support for integrations with CRM, e-commerce, and marketing tools
- +Competitive pricing with unlimited contacts and sending volumes on email plans
Limitations
- −Contact and list management less intuitive than competitors, with usability issues
- −Automation workflows functional but not as sophisticated as enterprise-grade platforms
- −SMS pricing perceived as high, and pricing tiers can be confusing
Mailchimp
Strengths
- +User-friendly drag-and-drop editor
- +Strong automation workflows
- +Reliable deliverability
- +Extensive third-party integrations
Limitations
- −Data primarily stored in the US
- −Pricing can become expensive as contact list grows
- −Limited customization for advanced users
- −GDPR compliance requires additional steps
Data residency & compliance
MailUp
Mailchimp
EU data residency
Yes, for all customers
Available on some plansEU data residency available on request for Enterprise customers.
Transfer mechanism
Not required — data stays in the EU
EU-US Data Privacy Framework
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
MailUp
- Starter 48 € per month, billed annuallyFundamental features for professional email campaigns · Sending speed from 2,000 emails/hour (extendable) · 1 environment (list)
- Plus from 113 € per month, billed annuallyAll Starter features plus advanced automation (up to 100 workflows) · 10 environments (lists) · Phone support included
- Premium from 310 € per month, billed annuallyAll Plus features plus sending speed from 3,000 emails/hour (extendable) · Unlimited environments · Priority support
- Enterprise On request Unlimited recipients, mailings, and data space · Sending speed up to 5 million emails/hour · Customized features and support
SMS pricing is credit-based and varies depending on volume and subscription model. Free trial available for all plans (no credit card required).
Mailchimp
- Free Free MonthlyUp to 500 contacts · 1,000 sends/month · Basic email templates
- Essentials $13 MonthlyUp to 50,000 contacts · A/B testing · 24/7 support
- Standard $20 MonthlyUp to 100,000 contacts · Advanced segmentation · Retargeting ads
- Premium $350 MonthlyUp to 200,000+ contacts · Advanced analytics · Multivariate testing
Pricing varies based on contact count. Annual billing offers discounts.
Features
MailUp
- Platform & User Management
- Multiple work environments (lists) for different customer, product, or market categories, User and permission management for additional team members, Unlimited web storage for documents, images, and text, API and integrations with CRM, CMS, ERP, and e-commerce systems
- Email & SMS Campaigns
- Unlimited email and SMS sending, Drag-and-drop email editor (BEE) and SMS editor, Email template library (50 to 500+ templates, depending on plan), A/B testing for email campaigns
- Database & Segmentation
- Contact database management with online/offline data collection, Advanced segmentation by recipient data, geography, activity, device, and engagement score, Dynamic content and display conditions for personalized emails, Profile management center for contacts to update their information and preferences
- Marketing Automation
- Automated workflows and triggered messages for email and SMS, 3 automations included in Starter plan; up to 100 workflows in Plus and Premium, Task and workflow management with conditions and sending frequency
- Analytics & Reporting
- Real-time statistics on opens, clicks, geography, device, and recipient activity, Advanced reports including engagement reports (optional in some plans), Statistics retention from 3 to 24 months, depending on plan
Mailchimp
- Email Campaigns
- Drag-and-drop email builder, Pre-built templates, A/B testing, Scheduled sends
- Automation
- Customer journey builder, Triggered emails, Behavioral targeting, Transactional emails
- Analytics & Reporting
- Open and click tracking, Revenue reporting, ROI analysis, Google Analytics integration
- Audience Management
- Segmentation, Personalization tags, Sign-up forms, List cleanup tools