Mailjet vs Mailchimp

Mailjet

Strengths

• +Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
• +Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
• +Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification
• +Developer-friendly API for transactional and bulk email sending with detailed troubleshooting feedback
• +Responsive and helpful customer support reported by some users, particularly for specific support staff
• +Reliable and stable platform performance, consistently described as simple and dependable

Limitations

• −Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
• −Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
• −Limited scalability and advanced features for larger enterprises or rapidly growing businesses

Mailchimp

Strengths

• +User-friendly drag-and-drop editor
• +Strong automation workflows
• +Reliable deliverability
• +Extensive third-party integrations

Limitations

• −Data primarily stored in the US
• −Pricing can become expensive as contact list grows
• −Limited customization for advanced users
• −GDPR compliance requires additional steps

Mailjet

• Free $0 per month6,000 emails/month (200 emails/day limit) · 1,000 contacts · APIs, SMTP Relay, Webhooks
• Starter $9 per month8,000 emails/month (no daily limit) · 2,000 contacts · Brand Kit
• Essential $17 per month15,000 emails/month (no daily limit) · Unlimited contacts · Segmentation
• Premium $27 per month15,000 emails/month (no daily limit) · Advanced statistics · Automations
• Custom On request All Premium features · Dedicated technical account manager · Dedicated IP strategy and management

Prices in USD, monthly billing. Volume discounts and annual billing options may apply.

Mailchimp

• Free Free MonthlyUp to 500 contacts · 1,000 sends/month · Basic email templates
• Essentials $13 MonthlyUp to 50,000 contacts · A/B testing · 24/7 support
• Standard $20 MonthlyUp to 100,000 contacts · Advanced segmentation · Retargeting ads
• Premium $350 MonthlyUp to 200,000+ contacts · Advanced analytics · Multivariate testing

Pricing varies based on contact count. Annual billing offers discounts.

Mailjet

Email Creation

Drag-and-drop email editor for responsive, on-brand emails, Prebuilt and customizable email templates, Form builder for custom signup forms linked to contact lists, Landing pages with templates or custom design

Personalization & Segmentation

Mailjet Templating Language for dynamic content logic, Advanced segmentation by behavior, location, and engagement, Preference center for subscriber content and frequency choices, Brand Kit for consistent branding

Optimization & Analytics

Basic and advanced statistics (opens, clicks, conversions), A/B testing for subject lines, visuals, and content, Email previews across devices and clients, Email validation to verify addresses before sending

Sending & Automation

Email automation workflows triggered by customer actions, Email API for transactional and marketing emails, SMTP relay for authenticated email sending, Dedicated IP addresses (available from 100k plan)

Account & Collaboration

Multi-user access and collaboration tools, Role management with advanced permissions and predefined roles, Subaccounts (up to 20 in Premium, unlimited in Custom), Activity logs for tracking changes and actions

Mailchimp

Email Campaigns

Drag-and-drop email builder, Pre-built templates, A/B testing, Scheduled sends

Automation

Customer journey builder, Triggered emails, Behavioral targeting, Transactional emails

Analytics & Reporting

Open and click tracking, Revenue reporting, ROI analysis, Google Analytics integration

Audience Management

Segmentation, Personalization tags, Sign-up forms, List cleanup tools