Brevo vs Mailchimp

Brevo

Strengths

• +Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
• +Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
• +All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)
• +Strong deliverability and reliability compared to competitors like Mailchimp
• +Built-in technical features like automatic unsubscribe headers, SPF/DKIM/DMARC authentication, and bounce processing

Limitations

• −Customer support is slow, often provides canned responses, and struggles with complex technical issues
• −UI is buggy, with outdated documentation and limited template customization options
• −API and transactional email workflows can be frustrating to implement
• −Steep learning curve for advanced features like automations and contact attributes

Mailchimp

Strengths

• +User-friendly drag-and-drop editor
• +Strong automation workflows
• +Reliable deliverability
• +Extensive third-party integrations

Limitations

• −Data primarily stored in the US
• −Pricing can become expensive as contact list grows
• −Limited customization for advanced users
• −GDPR compliance requires additional steps

Brevo

• Free Free per monthUp to 300 emails per day after account approval · Best for individuals and solopreneurs · No credit card required
• Starter $10.80 per month (monthly billing)From 5,000 emails per month · Email & SMS (SMS credit sold separately) · Drag & drop editor, templates, AI content generator
• Standard (Most Popular) $27.92 per month (monthly billing)Includes everything in Starter plus: · Marketing automation (unlimited workflows) · A/B testing and advanced email reporting (heatmaps, geography, device)
• Professional $58.50 per user / month (monthly billing)From 150,000 emails per month · Includes everything in Standard plus: · WhatsApp, popups, mobile & web push
• Enterprise On request Custom pricing for large-scale needs · Multi-account management and custom objects · Brevo Mobile Wallet and custom loyalty engine

Pricing varies based on email volume and add-ons (e.g., SMS credits, sales tools).

Mailchimp

• Free Free MonthlyUp to 500 contacts · 1,000 sends/month · Basic email templates
• Essentials $13 MonthlyUp to 50,000 contacts · A/B testing · 24/7 support
• Standard $20 MonthlyUp to 100,000 contacts · Advanced segmentation · Retargeting ads
• Premium $350 MonthlyUp to 200,000+ contacts · Advanced analytics · Multivariate testing

Pricing varies based on contact count. Annual billing offers discounts.

Brevo

Marketing & Campaigns

Email marketing with drag & drop editor, templates, and AI content generator, SMS and WhatsApp marketing campaigns, Custom embeddable forms for lead capture, Web and mobile push notifications

Sales & CRM

Customizable sales pipelines for deal tracking, Phone calls, contact info, and call recordings, Workflow automation for sales tasks, Shared inbox for team email, tasks, and notes

Customer Conversations

Real-time live chat for websites, Chatbot for automated replies, Universal inbox for email, WhatsApp, live chat, and social media, Visitor intelligence to trigger messages based on visitor data

Data & Analytics

Import from multiple sources (databases, APIs), Universal data model with standard business objects, Identity resolution for deduplication and single customer ID, No-code data cleaning with custom rules

Transactional Messaging

99% email deliverability rate, Dynamic templates for personalization, Fast setup with SDKs, APIs, and developer guides, SMTP relay, webhooks, and CMS plugins

Mailchimp

Email Campaigns

Drag-and-drop email builder, Pre-built templates, A/B testing, Scheduled sends

Automation

Customer journey builder, Triggered emails, Behavioral targeting, Transactional emails

Analytics & Reporting

Open and click tracking, Revenue reporting, ROI analysis, Google Analytics integration

Audience Management

Segmentation, Personalization tags, Sign-up forms, List cleanup tools