tech from europe
vsMailchimp

Brevo vs Mailchimp

Last updated June 2026

Looking for a European alternative to Mailchimp? Here's how Brevo compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Brevo. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Brevo
Mailchimp
What it is
French all-in-one marketing platform with EU-hosted data and ISO 27001 certification
not established
Headquarters
🇫🇷 FR
🇺🇸 US
EU data residency
Yes, for all customers
not established
DSGVO / GDPR
Yes
not established
Certifications
ISO 27001:2022
not established
Price from
$10.80/mo
not established
Free plan
Yes
not established
Open Source
No
not established
Ratings
G2 4.5/5 (2,669) · GETAPP 4.6/5 (3,400) · TRUSTPILOT 4.3/5 (7,000) · TRUSTRADIUS 4.35/5 (17)
No
Integrations
WordPress, WooCommerce, Shopify, BigCommerce, PrestaShop +29
not established

We have not yet completed our own research on Mailchimp; rows above show only what we can evidence. Check the vendor for specifics.

Where each one wins

Brevo

Strengths

  • +Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
  • +Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
  • +All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)
  • +Strong deliverability and reliability compared to competitors like Mailchimp
  • +Built-in technical features like automatic unsubscribe headers, SPF/DKIM/DMARC authentication, and bounce processing

Limitations

  • −Customer support is slow, often provides canned responses, and struggles with complex technical issues
  • −UI is buggy, with outdated documentation and limited template customization options
  • −API and transactional email workflows can be frustrating to implement
  • −Steep learning curve for advanced features like automations and contact attributes

Mailchimp

Review sentiment not yet compiled.

Data residency & compliance

Brevo
Mailchimp
EU data residency
Yes, for all customers
not established
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
not established
Sub-processors
Listed →
not established
Certifications
ISO 27001:2022
No

Pricing

Brevo

  • Free Free per monthUp to 300 emails per day after account approval · Best for individuals and solopreneurs · No credit card required
  • Starter $10.80 per month (monthly billing)From 5,000 emails per month · Email & SMS (SMS credit sold separately) · Drag & drop editor, templates, AI content generator
  • Standard (Most Popular) $27.92 per month (monthly billing)Includes everything in Starter plus: · Marketing automation (unlimited workflows) · A/B testing and advanced email reporting (heatmaps, geography, device)
  • Professional $58.50 per user / month (monthly billing)From 150,000 emails per month · Includes everything in Standard plus: · WhatsApp, popups, mobile & web push
  • Enterprise On request Custom pricing for large-scale needs · Multi-account management and custom objects · Brevo Mobile Wallet and custom loyalty engine

Pricing varies based on email volume and add-ons (e.g., SMS credits, sales tools).

Mailchimp

No published pricing we could verify.

Features

Brevo

Marketing & Campaigns
Email marketing with drag & drop editor, templates, and AI content generator, SMS and WhatsApp marketing campaigns, Custom embeddable forms for lead capture, Web and mobile push notifications
Sales & CRM
Customizable sales pipelines for deal tracking, Phone calls, contact info, and call recordings, Workflow automation for sales tasks, Shared inbox for team email, tasks, and notes
Customer Conversations
Real-time live chat for websites, Chatbot for automated replies, Universal inbox for email, WhatsApp, live chat, and social media, Visitor intelligence to trigger messages based on visitor data
Data & Analytics
Import from multiple sources (databases, APIs), Universal data model with standard business objects, Identity resolution for deduplication and single customer ID, No-code data cleaning with custom rules
Transactional Messaging
99% email deliverability rate, Dynamic templates for personalization, Fast setup with SDKs, APIs, and developer guides, SMTP relay, webhooks, and CMS plugins

Mailchimp

Feature breakdown not yet compiled.

See Brevo →More Mailchimp alternatives