Lime CRM vs Microsoft Dynamics 365
Last updated October 2026
Looking for a European alternative to Microsoft Dynamics 365? Here's how Lime CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Lime CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.
Cloud-based CRM and ERP suite for sales, service, finance, and operations.
Headquarters
🇸🇪 SE
🇺🇸 US · 1975
EU data residency
Yes, for all customers
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001
Price from
€55/user/mo
$50/user/mo
Free plan
No
No
Open Source
No
No
Ratings
Integrations
Fortnox, Visma Nova, Visma Global, Exact Online, Leadinfo +12
Microsoft 365, Power BI, Azure, LinkedIn Sales Navigator, Outlook +4
Where each one wins
Lime CRM
Strengths
- +Intuitive interface with a low learning curve, designed for small and medium-sized businesses
- +Highly customizable fields, layouts, and workflows without requiring deep technical expertise
- +Centralized platform consolidating customer data, sales processes, and marketing efforts
- +Responsive and efficient customer support, including onboarding assistance
- +Comprehensive documentation that simplifies implementation
- +Scalable for growing businesses and supports multilingual capabilities
- +Logically structured, enabling clear oversight of customer interactions
Limitations
- −Web client has limitations compared to the desktop version, lacking key features
- −Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
- −10,000-row limit for aggregated data sets can be restrictive for some workflows
Microsoft Dynamics 365
Strengths
- +Seamless integration with Microsoft ecosystem
- +Strong AI and analytics capabilities
- +Highly customizable with low-code tools
- +Scalable for large enterprises
Limitations
- −High cost for full suite deployment
- −Complex setup and configuration
- −Steep learning curve for admins
- −Limited flexibility for non-Microsoft integrations
Data residency & compliance
Lime CRM
Microsoft Dynamics 365
EU data residency
Yes, for all customers
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001
Pricing
Lime CRM
- Sales Start €55 per user / monthBasic sales tools and customer overview · 5 no-code automations · 5 GB data storage
- Sales Business €95 per user / monthAI Agents included · 15 no-code automations · 15 GB data storage
- Sales Enterprise €170 per user / monthCustom AI Agents · 30 no-code automations · 25 GB data storage
- Marketing Start €290 per monthBasic marketing automation · Audience segmentation · Email statistics and web forms
- Marketing Business €500 per monthAdvanced marketing automation · NPS surveys and dashboards · Lead management tools
- Marketing Enterprise €120 per user / monthFull marketing suite · Custom workflows and integrations · Advanced analytics
- Customer Service Start €300 per company / monthMulti-channel ticket management · Basic omnichannel support · Customer self-service portal
- Customer Service Business €300 per company / monthAI-powered live chat · Video calls and screen sharing · Advanced ticket categorisation
- Customer Service Enterprise €300 per company / monthFull omnichannel support (WhatsApp, SMS, etc.) · Custom business logic · Unified inbox for all channels
- AI Chatbot & Knowledge Base From €500 per companyAI-powered chatbot for customer service · Customisable knowledge base · Integration with existing support tools
Pricing varies by module (Sales, Marketing, Customer Service). Industry-specific solutions available on request. All plans billed monthly.
Microsoft Dynamics 365
- Dynamics 365 Sales Professional $65 per user/monthFull sales force automation · Built-in intelligence · Billed annually
- Dynamics 365 Customer Service Professional $50 per user/monthOmnichannel customer service · Self-service portals · Billed annually
- Dynamics 365 Finance $180 per user/monthFinancial management · Global compliance · Billed annually
- Dynamics 365 Supply Chain Management $200 per user/monthEnd-to-end supply chain visibility · AI-driven demand forecasting · Billed annually
Pricing varies by module and region; enterprise plans may require custom quotes.
Features
Lime CRM
- Collaboration & Notifications
- Built-in notifications for team updates, Shared workspace for team alignment, Collaboration tools for joint tasks
- Marketing & Campaigns
- Event campaign and invitation design, Audience segmentation for targeted outreach, Marketing automation and newsletter tools, Web forms and lead management
- Customer Service & Support
- Multi-channel ticket management, Omnichannel support via Message Center, AI-powered live chat and chatbot, Customer self-service portal
- Sales & Deal Management
- Visual customer overview and deal tracking, CPQ (Configure, Price, Quote) functionality, ERP integration for sales processes, eSign for digital contract closure
- Data & Analytics
- Business intelligence questions (3–45 depending on plan), Data storage (5–25 GB depending on plan), No-code automations (5–30 depending on plan), Global search across all data
Microsoft Dynamics 365
- Customer Engagement
- Omnichannel customer service, AI-driven sales insights, Marketing automation, Case and knowledge management
- Finance and Operations
- Financial management and accounting, Supply chain management, Project management, Inventory and warehouse management
- Business Intelligence
- Power BI integration, Custom dashboards and reports, Predictive analytics, Real-time data visualization
- Integration and Extensibility
- Pre-built connectors for Microsoft 365, RESTful APIs for custom integrations, Azure Logic Apps support, Low-code/no-code customization