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vsApollo.io

Brevo Sales CRM vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how Brevo Sales CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Brevo Sales CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Brevo Sales CRM
Apollo.io
What it is
Sales CRM with pipelines, automation and forecasting
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇫🇷 FR
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022
ISO 27001, SOC 2 Type II
Price from
€26.08/user/mo
$49/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
G2 4.5/5 (2,637) · CAPTERRA 4.6/5 (3,523) · TRUSTPILOT 4/5 (7,147)
No
Integrations
HubSpot, Pipedrive, Salesforce, Gmail, Google Contacts +28
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Brevo Sales CRM

Strengths

  • +Intuitive interface for contact and pipeline management
  • +Affordable pricing with generous contact storage on lower tiers
  • +All-in-one platform combining CRM, email, SMS, WhatsApp and chat
  • +Core sales features like deal pipelines, task management and automation
  • +Email design tools and integrations for marketing workflows
  • +Quick setup for small teams with minimal technical support
  • +Free plan available with essential CRM and communication tools

Limitations

  • −Support can be slow or difficult to access on lower-tier plans
  • −Free plan has a 300-email daily limit and other feature restrictions
  • −Account checks and suspensions can be abrupt after list imports

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Brevo Sales CRM
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
Listed →
not established
Certifications
ISO 27001:2022
ISO 27001, SOC 2 Type II

Pricing

Brevo Sales CRM

  • Sales Free €0.00 per month 1 seat includedFree plan · No credit card required
  • Sales Essentials €26.08 per month 1 seat includedPipeline and deal management · Sales automation
  • Sales Advanced €53.08 per month/user Advanced sales features · Aura AI Sales Assistant

Prices vary by region and package. Check Brevo’s pricing page for applicable rates.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Brevo Sales CRM

Pipeline and deal management
Custom sales pipelines, Track prospects and deals through each stage
Sales automation
Automate repetitive pipeline tasks, Meeting reminders and follow-ups
Phone and meetings
Make and receive calls, Access contact information and call recordings, Client meeting booking, Host video calls
Shared inbox and collaboration
Share customer emails, tasks, and notes with the team
Sales reporting
Reports on revenue, win rates, and team performance

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Brevo Sales CRM →More Apollo.io alternatives