Attio vs Zoho CRM
Last updated October 2026
Looking for a European alternative to Zoho CRM? Here's how Attio compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Attio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
AI-native CRM with flexible data modeling and EU hosting
Cloud-based customer relationship management software for businesses.
Headquarters
🇬🇧 GB
🇮🇳 IN · 1996
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on request for Zoho CRM.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type II
ISO 27001, SOC 2 Type II
Price from
€39.31/user/mo
$14/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Gmail, Outlook, Segment, Mailchimp, Slack +8
Zoho Books, Zoho Desk, Zoho Campaigns, Zoho Analytics, Mailchimp +5
Where each one wins
Attio
Strengths
- +Notion-style interface that is intuitive and easy to learn
- +Highly customizable pipelines and fields (9.4/10 customization score on G2)
- +Fast implementation with median setup time of 12 days
- +Free plan available for up to 3 users for testing
- +Automatic data enrichment capabilities
- +Real-time collaboration features
- +Reported 40% productivity increase by users
Limitations
- −Limited native integrations, requiring Zapier for many workflows
- −No dedicated mobile app, with reduced functionality on mobile
- −Limited reporting features compared to competitors like Salesforce
Zoho CRM
Strengths
- +Intuitive and user-friendly interface
- +Strong automation capabilities
- +Good value for the price
- +Extensive third-party integrations
Limitations
- −Steep learning curve for advanced features
- −Limited customization in lower-tier plans
- −Occasional performance lag
- −Customer support can be slow
Data residency & compliance
Attio
Zoho CRM
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on request for Zoho CRM.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
SOC 2 Type II
ISO 27001, SOC 2 Type II
Pricing
Attio
- Free €0 per user / month, billed monthly or annuallyUp to 3 seats · Real-time contact syncing · Automatic data enrichment
- Plus €39.31 per user / month, billed annuallyUp to 10 seats · Private lists · Enhanced email sending
- Pro €93.74 per user / month, billed annuallyUnlimited seats · Call intelligence and sequences · Permission controls
- Enterprise On request custom pricing, billed annuallyUnlimited objects and teams · Advanced security and admin controls · Tailored support
Paid plans are billed annually; no month-to-month option.
Zoho CRM
- Free Free ForeverUp to 3 users · Basic CRM features · Limited storage
- Standard $14 user/monthFull sales automation · Marketing integration · Billed annually
- Professional $23 user/monthAdvanced analytics · Custom dashboards · Billed annually
- Enterprise $40 user/monthAI-powered insights · Multi-user portals · Billed annually
- Ultimate $52 user/monthAdvanced customization · Dedicated support · Billed annually
Pricing is based on annual billing; monthly options may be available at a higher cost.
Features
Attio
- Workspace and Data Management
- Custom relationship attributes and objects, Record and entry templates, Formula attributes, File storage (50 GB in Free/Plus, unlimited in Pro/Enterprise)
- Automations
- Workflow automation, Integration blocks, Sequences
- Email and Calendar
- Email and calendar sync (1–3+ accounts per user), Email sharing with visibility controls, Bulk email sending (10–50 at once), Auto-labeling and auto-summaries
- Enrichment and Communication Intelligence
- Communication intelligence metrics (interaction history, connection strength), Company enrichment (name, logo, social media, employee count, funding), People enrichment (name, profile picture, social media, location)
- Reporting
- Insight and funnel reports, Segmentation by targets and historical attributes, Time comparisons, Report limits (3 in Free, 15 in Plus, 100 in Pro, 100+ in Enterprise)
Zoho CRM
- Sales Automation
- Lead and contact management, Pipeline tracking, Sales forecasting, Workflow automation
- Marketing Integration
- Email campaigns, Social media integration, Lead scoring, Web forms
- Customer Support
- Case management, Ticketing system, Knowledge base, Live chat
- Reporting & Analytics
- Custom reports, Real-time analytics, Sales metrics, Performance dashboards
- Collaboration Tools
- Team inbox, Document sharing, Task management, Calendar integration