tech from europe
vsApollo.io

Attio vs Apollo.io

Last updated October 2026

Looking for a European alternative to Apollo.io? Here's how Attio compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Attio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Attio
Apollo.io
What it is
AI-native CRM with flexible data modeling and EU hosting
B2B sales intelligence and engagement platform for lead generation and outreach automation.
Headquarters
🇬🇧 GB
🇺🇸 US · 2015
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type II
ISO 27001, SOC 2 Type II
Price from
€39.31/user/mo
$49/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
CAPTERRA 4.7/5 (8) · G2 4.4/5 (340) · TRUSTPILOT 3.2/5 (5)
No
Integrations
Gmail, Outlook, Segment, Mailchimp, Slack +8
Salesforce, HubSpot, LinkedIn, Slack, Microsoft Teams +2

Where each one wins

Attio

Strengths

  • +Notion-style interface that is intuitive and easy to learn
  • +Highly customizable pipelines and fields (9.4/10 customization score on G2)
  • +Fast implementation with median setup time of 12 days
  • +Free plan available for up to 3 users for testing
  • +Automatic data enrichment capabilities
  • +Real-time collaboration features
  • +Reported 40% productivity increase by users

Limitations

  • −Limited native integrations, requiring Zapier for many workflows
  • −No dedicated mobile app, with reduced functionality on mobile
  • −Limited reporting features compared to competitors like Salesforce

Apollo.io

Strengths

  • +Extensive and accurate B2B contact database
  • +Strong automation for outreach sequences
  • +Good CRM integrations
  • +Useful analytics for campaign performance

Limitations

  • −No EU data residency option
  • −Credit system can become costly at scale
  • −Steep learning curve for advanced features
  • −Limited customization in lower-tier plans

Data residency & compliance

Attio
Apollo.io
EU data residency
Yes, for all customers
Not offeredNo EU/German data residency is offered.
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
Published →
Sub-processors
Listed →
not established
Certifications
SOC 2 Type II
ISO 27001, SOC 2 Type II

Pricing

Attio

  • Free €0 per user / month, billed monthly or annuallyUp to 3 seats · Real-time contact syncing · Automatic data enrichment
  • Plus €39.31 per user / month, billed annuallyUp to 10 seats · Private lists · Enhanced email sending
  • Pro €93.74 per user / month, billed annuallyUnlimited seats · Call intelligence and sequences · Permission controls
  • Enterprise On request custom pricing, billed annuallyUnlimited objects and teams · Advanced security and admin controls · Tailored support

Paid plans are billed annually; no month-to-month option.

Apollo.io

  • Free Free ForeverUp to 50 credits/month · Basic contact data · Limited email sequences
  • Basic $49 per user/month200 credits/month · Full contact and company data · Email and LinkedIn automation
  • Professional $79 per user/month500 credits/month · Advanced analytics and reporting · Custom integrations
  • Organization $99 per user/month1,000 credits/month · Team collaboration features · Dedicated support

Pricing is billed annually. Credits are used for data exports, contact lookups, and engagement actions.

Features

Attio

Workspace and Data Management
Custom relationship attributes and objects, Record and entry templates, Formula attributes, File storage (50 GB in Free/Plus, unlimited in Pro/Enterprise)
Automations
Workflow automation, Integration blocks, Sequences
Email and Calendar
Email and calendar sync (1–3+ accounts per user), Email sharing with visibility controls, Bulk email sending (10–50 at once), Auto-labeling and auto-summaries
Enrichment and Communication Intelligence
Communication intelligence metrics (interaction history, connection strength), Company enrichment (name, logo, social media, employee count, funding), People enrichment (name, profile picture, social media, location)
Reporting
Insight and funnel reports, Segmentation by targets and historical attributes, Time comparisons, Report limits (3 in Free, 15 in Plus, 100 in Pro, 100+ in Enterprise)

Apollo.io

Data & Intelligence
Contact and company data enrichment, Intent data and buying signals, Technographics and firmographics, Custom audience segmentation
Engagement Tools
Email sequencing and automation, Multi-channel outreach (email, LinkedIn, calls), Personalized templates and snippets, A/B testing for campaigns
Compliance & Security
GDPR compliance settings, Data deletion and opt-out controls, Encryption at rest and in transit, DPA availability
Integrations
CRM sync (Salesforce, HubSpot, etc.), Chrome extension for LinkedIn, API access for custom workflows, Slack and Microsoft Teams notifications
Analytics & Reporting
Campaign performance tracking, Lead scoring and prioritization, Activity and engagement metrics, Custom dashboards
See Attio →More Apollo.io alternatives