SurveyLegend vs Google Forms
Last updated October 2026
Looking for a European alternative to Google Forms? Here's how SurveyLegend compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: SurveyLegend. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Mobile-first survey builder with EU-hosted data and real-time analytics, with paid plans available.
Create and share online forms and surveys with real-time response collection.
Headquarters
🇸🇪 SE
🇺🇸 US · 1998
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, ISO 27017, ISO 27018
Price from
$15/mo
$6/user/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Google Sheets, Google Drive, Mailchimp, Salesforce, HubSpot CRM +2
Google Sheets, Google Drive, Google Docs, Zapier, Slack +2
Where each one wins
SurveyLegend
Strengths
- +Intuitive drag-and-drop interface requiring minimal technical skills, ideal for beginners
- +Visually appealing and customizable templates with mobile-responsive designs for professional surveys
- +Live analytics and real-time data visualization for immediate, organized results
- +Flexible question types, including image-based ratings and comment fields for engaging surveys
- +Effective for conversational-style surveys, improving respondent engagement and team feedback
- +User-friendly experience praised for making survey creation feel effortless and enjoyable
Limitations
- −Restrictive pricing structure with unclear distinctions between free and paid features, limiting advanced functionality
- −Data export limited to basic formats (Excel, CSV, ODS) in free plans; deeper customization and automation tools require paid upgrades
- −Limited analytics depth and customization options, making it less suitable for enterprise or high-volume needs
Google Forms
Strengths
- +Intuitive and easy to use for non-technical users
- +Seamless integration with Google Workspace
- +Real-time collaboration features
- +Free tier is highly functional
Limitations
- −Limited customization in free tier
- −No advanced conditional logic in basic plans
- −Data residency requires Enterprise plan
- −Export formats are basic
Data residency & compliance
SurveyLegend
Google Forms
EU data residency
Yes, for all customers
Available on some plansEU data residency available for Google Workspace Enterprise customers on request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, ISO 27017, ISO 27018
Pricing
SurveyLegend
- Starter Free foreverUp to 3 surveys · 1,000 responses per survey · 1 conditional logic flow per survey
- Pro $15 per month (billed annually)Up to 20 surveys · 5,000 responses per survey · 10 conditional logic flows per survey
- Business $25 per month (billed annually)Unlimited surveys · 20,000 responses per survey · Unlimited conditional logic flows
- Legendary $65 per month (billed annually)Unlimited responses and exports · 100,000 responses per survey · 100,000 API calls per day
Prices in USD, excluding VAT. Monthly billing available at higher rates.
Google Forms
- Free Free UnlimitedUnlimited forms · Unlimited responses · Basic editing tools
- Google Workspace Business Starter $6 per user/monthBusiness email through Gmail · 100 participant video meetings · 30 GB cloud storage per user
Enterprise plans with EU data residency available on request. Pricing varies by region and plan.
Features
SurveyLegend
- Survey Creation & Design
- Create surveys, forms, polls and questionnaires with unlimited questions, Custom backgrounds and logos with external links for branding, Touchscreen-optimized creation on tablets and computers, Media Gallery for image uploads and participant voting
- Data Collection & Analysis
- Collect responses on mobile, tablet and desktop devices, Real-time analytics and live data visualization, Filter data by date range and other criteria, Share real-time results via private links
- Security & Support
- 256-bit SSL encryption for all surveys, 14-day money-back guarantee, Phone support (Legendary plan only), Priority email support (Legendary plan only)
- API & Automation
- RESTful API with daily call limits (10,000 on Business, 100,000 on Legendary), Webhooks (3 per survey on Business, unlimited on Legendary), Automatic sync to Google Sheets for data export
Google Forms
- Form Creation
- Drag-and-drop form builder, Custom themes and branding, Conditional logic for questions, File upload support
- Data Collection & Management
- Real-time response tracking, Automated email notifications, Response validation rules, Data export to Sheets
- Integration & Automation
- Google Workspace integration, Third-party app integrations (Zapier, etc.), API access for custom workflows, Pre-built templates