Moosend vs Mailchimp

Moosend

Strengths

• +Intuitive drag-and-drop email editor and visual workflow automation builder with color-coded steps for easy navigation
• +Transparent and cost-effective pricing starting at ~$9/month, with no feature gating by tier and scaling only by contact volume
• +Strong automation capabilities, including pre-built workflow recipes (e.g., abandoned cart, birthday triggers) and advanced segmentation
• +Responsive live chat support, often providing personalized assistance during onboarding
• +Unlimited email sends and reliable deliverability, rare at this price point
• +User-friendly onboarding with a Campaign Creation Wizard and ready-to-use templates

Limitations

• −No integrated CRM functionality (e.g., sales pipeline or deal tracking), limiting suitability for businesses needing sales tools
• −Limited email template library, requiring more manual customization or design effort
• −Transactional emails require expensive add-ons or enterprise plans, not included in standard packages

Mailchimp

Strengths

• +User-friendly drag-and-drop editor
• +Strong automation workflows
• +Reliable deliverability
• +Extensive third-party integrations

Limitations

• −Data primarily stored in the US
• −Pricing can become expensive as contact list grows
• −Limited customization for advanced users
• −GDPR compliance requires additional steps

Moosend

• Free Trial Free 30 daysUnlimited email sends for up to 1,000 contacts · All core features included · No credit card required
• Pro Plan $9 per month (monthly billing)Unlimited email campaigns and sends · 1 published marketing automation workflow · 1 unpublished landing page and subscription form
• Moosend+ (Custom) On request custom billing (monthly, biannual, annual)All Pro features plus selectable Enterprise add-ons · Flexible contact tiers (500 to 250,000+) · Dedicated IP, SSO & SAML, priority support (optional)
• Enterprise On request custom billingAll advanced features in one plan · Unlimited multi-step automation workflows · 10+ team members and SLA
• Pay-as-you-go From $350 one-time (credits never expire)Purchase email credits (e.g., 350,000 credits for $350) · No recurring fees · Ideal for occasional senders

Pricing varies based on contact volume and selected add-ons. Discounts available for biannual and annual billing.

Mailchimp

• Free Free MonthlyUp to 500 contacts · 1,000 sends/month · Basic email templates
• Essentials $13 MonthlyUp to 50,000 contacts · A/B testing · 24/7 support
• Standard $20 MonthlyUp to 100,000 contacts · Advanced segmentation · Retargeting ads
• Premium $350 MonthlyUp to 200,000+ contacts · Advanced analytics · Multivariate testing

Pricing varies based on contact count. Annual billing offers discounts.

Moosend

Email Marketing

Campaign creation and management, Drag-and-drop email builder with templates, Personalization and dynamic content, A/B testing for subject lines and content

Marketing Automation

Visual workflow builder for automation, Pre-built automation templates (recipes), Cart abandonment email sequences, User behavior tracking and triggers

Audience & List Management

List segmentation and management, Custom fields for subscriber data, Tagging system for audience organization, AI-powered audience discovery

Growth & Conversion Tools

Landing page builder with templates, Landing page analytics and tracking, Subscription forms with customization options, AI-powered product recommendations

Transactional & API Services

Transactional email creation and sending, SMTP server support, Transactional email API, Dedicated IP (add-on for higher plans)

Mailchimp

Email Campaigns

Drag-and-drop email builder, Pre-built templates, A/B testing, Scheduled sends

Automation

Customer journey builder, Triggered emails, Behavioral targeting, Transactional emails

Analytics & Reporting

Open and click tracking, Revenue reporting, ROI analysis, Google Analytics integration

Audience Management

Segmentation, Personalization tags, Sign-up forms, List cleanup tools