Membrain vs GoHighLevel
Last updated October 2026
Looking for a European alternative to GoHighLevel? Here's how Membrain compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Membrain. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Sales effectiveness platform with guided workflows and coaching
All-in-one platform for agencies to manage CRM, marketing, automation, and client operations.
Headquarters
🇸🇪 SE
🇺🇸 US · 2018
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type 1
ISO/IEC 27001:2022, SOC 2 Type II
Price from
No
$497/mo
Free plan
No
No
Open Source
No
No
Integrations
Gmail, Office 365, Microsoft Outlook Calendar, Google Calendar, Zoom +20
Zapier, Stripe, Twilio, Mailgun, Google Cloud +5
Where each one wins
Membrain
Strengths
- +Guided selling with milestone-based sales processes and clear next steps
- +Intuitive interface and dashboards for everyday sales work
- +Strong fit for complex B2B sales with customizable workflows
- +Responsive and attentive customer support
- +Coaching and analytics features for sales performance tracking
- +Pipeline visibility and forecasting tools
- +Centralized access to sales content and customer information
Limitations
- −Setup and customization require time and effort
- −Limited direct integrations, reliance on tools like Zapier for some workflows
- −Mobile app lacks full desktop functionality
GoHighLevel
Strengths
- +Comprehensive all-in-one solution for agencies
- +Strong automation and workflow capabilities
- +Extensive integrations via marketplace
- +Active feature development and updates
Limitations
- −Steep learning curve for new users
- −Pricing can be high for small businesses
- −Occasional performance issues reported
- −Limited data residency options outside the US
Data residency & compliance
Membrain
GoHighLevel
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
Transfer mechanism
Not required — data stays in the EU
EU-US Data Privacy Framework
Certifications
SOC 2 Type 1
ISO/IEC 27001:2022, SOC 2 Type II
Pricing
Membrain
No published pricing we could verify.
Pricing is modular and depends on selected products and user count. Exact figures are not published on the vendor’s site.
GoHighLevel
- Starter On request per monthBasic CRM and marketing tools · Limited automation features
- Unlimited On request per monthFull access to CRM, marketing, and automation · Unlimited sub-accounts
- Agency Pro $497 per monthAdvanced agency features · White-label options
- Enterprise Custom pricing per monthCustom solutions for large-scale needs · Dedicated support
14-day free trial available. Add-ons such as AI tools, HIPAA compliance, and white-label mobile apps are billed separately.
Features
Membrain
- Prospecting
- Customizable prospecting processes and playbooks, Multiple processes and automations, Visual qualifiers and goal tracking, Reminders and assigned steps
- Active Pipeline
- Guided sales processes, Opportunity management and qualification, Sales-project visibility, Process automations
- Account Growth
- Account planning and growth tracking, Account-level views and timelines
- Elevate
- Sales coaching, Team-performance capabilities
- Tickets
- Shared ticket inbox, Customizable ticket processes, Automatic assignment and escalation, Email templates and snippets
GoHighLevel
- CRM and Sales
- Contact and pipeline management, Prospecting tools, Dashboards and reporting
- Marketing
- Email and SMS campaigns, Social media management, Reputation management
- Automation and Workflows
- Workflow automation, Trigger-based actions, Integration with third-party tools
- Web and Lead Capture
- Website and funnel builder, Domain management, Forms, surveys, and quizzes
- Communications
- Unified inbox for conversations, Inbound and outbound calling, Voice AI